Every YouTuber knows the importance of being unique. Still, if you’re working on expanding your channel in a niche or video category with a lot of competition, it can be good to learn what others in the space are doing to build your audience and pipeline. You can learn a lot about how to improve your own YouTube channel and brand by looking at YouTube analytics of other channels. To know more about the competition, YouTube analytics looks at their accounts, videos, and subscribers.

A separate YouTube Analytics tool is needed to learn your channel’s demographics, average viewing time, clickthrough rate, audience retention, and target audience. It is impossible for YouTube Studio creators to view the statistics for other channels.

YouTube Metrics That Count

Check time

Your watch time is the first and most crucial metric to keep track of. Watch time, as the name implies, is the total time viewers have engaged with your video content. You can find it in your YouTube Studio by going to the “Overview” tab under “Analytics.”

Your video’s watch time tells YouTube’s algorithm how important each of your videos is. And, of course, the more valuable your video content is, the more people will recommend it and how high it will rank.

Average Number of Views

If you take the average viewer and divide them by the total number of videos, you get the percentage of videos they watched. Your video’s ability to hold viewers’ attention for the clip’s duration is evaluated. If YouTube notices that your videos can grab the attention of their viewers, they will begin to feature them in more relevant searches and add them to more relevant playlists. You can find this information in your report on watch time.

Audience Retention

Audience engagement provides information regarding the number of people who continue to watch your video and the number of people who leave at every point in the video.YouTube boosts search rankings and suggests videos for videos that keep people caring for a long time. That is because these videos are good at keeping people’s attention.

If you watch your video when people’s interest drops sharply, you’ll be able to figure out what might be boring them. That will let you eliminate those parts from your current and future videos. When you have collected enough information, YouTube will provide you with a report detailing the retention rates of both your absolute and relative audiences. The total retention curve shows how well your videos keep people’s attention.

Impressions Ratio of click-throughs

Your video’s appeal can be gauged by the number of people who see it in a preview and click through to watch it. If any relevant YouTube users click on your video because the title is exciting and the video’s subject matters to them, you will likely see a high view count.

However, once your video becomes widely available, the number of people who click on it will gradually decline and stabilize once it reaches its new, broader audience. Even if your video gets a lot of clicks, it will only do you a little sound if viewers bail before the end of it because the thumbnail or title misled them. If your crown or thumbnail needs to be updated, let people know what they can expect so they feel safe and confident in your brand.

Audio-Video Playlist Participation

It’s highly recommended that you use playlists to categorize and index your videos for easy access. The more time your viewers spend on your channel because you made it simple for them to watch videos about their interests. The “Average time in the playlist” metric reveals the typical length of time each viewer spent watching your videos.