Digital marketing for real estate can be a game-changer in terms of getting clients and return on investments. As a realtor, everyone knows there have been major shifts in the market in the last few years.
Today, people don’t just see the property and buy houses, today people tend to use the internet, do their research of the area, schools in the district, area value, taxes of that zip code, etc., and then make the decision to buy a house. In short, today, your clients have a clear vision of what they want.
This is why digital marketing plays a key role in attracting those clienteles with just the right target messages. There are various ways with which realtors can boost sales with digital marketing and use real estate CRM to manage everything.
To benefit from digital marketing, the first step is to create a website for your business. If you have not already made one, that is. However, there are a few elements you need to keep in mind when creating a website
· The website should be user-friendly
· Make sure that your website is not slow
· The website should be optimized for Mobile interface
· The color and aesthetics should be clear and simple
· List all your listings clearly and with precise details on your site
· You also need to have content on your site that tells the visitors what home buying process they need to go through with you etc.
· Have links of home movers, lawyers, inspectors, etc., on your site.
Email campaigns might sound old, but trust us when we say they are still very effective in 2021. Emails help you maintain contact with your old clients and get new leads. It’s a form of personalized marketing that is very effective.
Did you know that around 27% of emails of real estate businesses are opened by users, according to Smart Insights?
Search Engine Optimization is a technique that helps you bring your website to the top of the result page. The best thing about it is that it’s free. However, you would need to work with an SEO expert who knows his way around search engine crawlers, algorithms and use just the right keywords to get your business website to the top.
If you have a running business in 2021 and don’t have social media presence, you are depriving your business of reaching its full potential and losing out on getting more clients. Being a real estate business, we recommend that you have a business page on Facebook, Instagram, and LinkedIn. Twitter is optional.
Once you make business pages on these social media platforms, you need to start working on their social media strategy as well. Use the pages to connect with your customers and build content to engage your customers the most.
Once you have your business profile on all major social media platforms, you also have the option of using the PPC digital tool. With this, you can pay Google, Facebook, or any other platform to advertise the content of your company at a certain price. Every social media platform offers different PPC packages that you can use depending on the size of your business and your social media goals.
Today Gen Z and Millenials are more attracted to video content that can give them a clear and precise message of what they want to hear. So use this information to target your clients and create video content of fewer than 30 seconds telling your users precisely what your users want to hear. Make sure the video is visually appealing and not too colorful that it takes the focus away from the message.
Webinars are a powerful tool today to let the clients and your customers participate in discussions or get updates on what your business is doing. So, for example, choose a topic on real estate prices going crazy in 2021 and conduct a webinar on your social media pages on that.
Live sessions are done to make your customers know you a bit more. The more the customers feel they know you, they are more entitled to trust you as well. And therefore help you get more business and turn leads into potential clients
In this article, we told you the different ways you can use digital marketing tools to boost your sales. And trust us, when we say whether you are a small business or a big corporate one, digital marketing does wonders for all, provided you use it the right way.
Ashir provides ghostwriting and copywriting services. His educational background in the technical field and business studies helps him in tackling topics ranging from career and business productivity to web development and digital marketing. He occasionally writes articles for Dynamologic Solutions, Digital Marketing.