Today it’s not about ‘get the traffic — it’s about ‘get the targeted and relevant traffic. – Adam Audette
In the contemporary world, SEO and content marketing are the two best friends that have the ability to conquer the world together. They both have the power to dominate the world of digital marketing to the next level.
However, it is also an undeniable fact that handling SEO is no child’s play. It requires constant efforts, strategies, and tactics to optimize your website and rank higher on search results.
But thanks to technology, many tremendous tools have been developed that have added the cherry on the top of the cake of this ultimate combination of SEO and content marketing with the special SEO tools. If you are also an SEO marketer, you could relate how this would be your favorite cake no?
But don’t you ever think what would be the top SEO tools that can assist you in ruling the world of content marketing. If you are also worried about the same then do stress it, we got you. This blog will effectively highlight the top 7 SEO tools that can assist you in enhancing your content marketing. So, let us dive right into the blog without further ado.
1. Google Keyword Planner
We all know that keywords are the heartbeat of content marketing. Moreover, we all know that Google dominates the search engine. In fact, as of 2021, Google dominated 92.7 percent of the search engine market. So, ultimately Google becomes the hotspot of every SEO marketer practicing content marketing.
Besides, if we are talking about keywords planning for ranking higher at Google, who can be better at this than Google Keyword Planner? This is the reason why it ranked at the top of our list. Some of the key features of Google Keyword Planner are
- Keyword research – Research is a really crucial element of content marketing, especially when we talk about keyword-oriented content. If you use random keywords that do not have high search volume then your content will never reach your target audience. Hence, using this feature of Google Keyword Planner, you can effectively identify the high-ranking keywords and their effective usage will lead to better search engine ranking and better optimization.
- Visualizing mobile trends – we all know how crucial mobile-friendliness is important in content marketing. If your readers are reading your content on a mobile phone, they might want their searched keyword and important information on the top. You can visualize the keywords that rank higher on mobiles through this feature of Google Keyword Planner. This way you can further strategize your content for better SEO.
With their crawler processing up to 8 billion pages a day, Ahrefs is one of the crucial tools of SEO. With multiple tools like Site Explorer, Keyword Explorer, Rank Tracker, Site Audit, and many more, Ahrefs can assist you in building your foolproof content marketing strategy. Some of the key features of Ahrefs are
- Identify Content Gaps – Analyzing the gaps in content is one of the most challenging and crucial tasks that every content marketer has to perform. Ahref will give you a broader picture of the keywords that your competitors are ranking for and you are not. Based on this effective gap analysis, you can create your content marketing strategy stronger.
- Content Explorer – Using this unique feature of Ahrefs, you can find thousands of websites related to your niche in a few seconds where you can pitch blogs and get backlinks. Besides, we all know that backlinks can assist in making a website more authoritative and reliable.
SEMrush is an all-in-one marketing platform that is also widely popular for its excellence in search engine optimization all across the world. With its exceptional features of SEO and content marketing, you can certainly create a winning content marketing strategy that can assist you in ranking on top of the search engine results pages. A detailed elaboration of the key features of this phenomenal tool is given below
As important as it is to pre-plan your content before posting it on a search engine, it is equally important to conduct a post-analysis of the content to monitor your growth and to check how sweet the fruit was after your hard work on the marketing efforts. You can use multiple key performance indicators such as dwell time, bounce rate, and so on to measure the effectiveness of your marketing efforts.
The content audit feature of SEMrush allows you to clearly identify the key areas where content needs to be updated as per the requirements of backlinks, date of last updates, etc. This feature will assist you in keeping your content up-to-date. This will assist you in honing your content marketing strategy more efficiently.
Ubersuggest is an all-in-one platform for getting insights on keywords not only ranking on Google but also on youtube and amazon. So this tool will not help you in the content marketing of SEO but also other platforms. This will assist you in saving the time that goes into having different content management tools for all your content on other platforms. Key features of Ubersuggest include
- Content Ideas – This section will shed light on generating 100s of creative ideas for your blogs or other forms of content. You can simply insert a keyword and the tool will automatically generate the hot topics related to your keyword in less than a minute. This feature will assist you in enhancing the efficiency of content marketing by working on the latest topics related to your niche.
- Organic keywords – Using this ultimate feature of Ubersuggest, you can easily define the keywords of the content your domain is ranking for. Utilization of this feature will assist you in identifying the critical areas of content you have to work on. This will assist you to get a better ranking on search engines and successfully accomplish the SMART goals of content marketing.
Yoast is the ultimate platform for giving a completely new face to your content as per Google’s liking. It has various sub-features that will assist you in setting the content of your blogs or other content as per the needs of Google’s algorithms to make sure that the content ranks higher on google. This will ensure that your message is effectively delivered to your target audience. The unique features of this tool are mentioned below
- Paragraph Structure – Nobody likes to read long paragraphs that contain super difficult words to read. Using this effective feature of Yoast, you can check the key areas where the reading of the content may be fleshy or difficult. Based on the highlighted areas, you can cut short the paragraphs or make the content easy to read. This will assist in making your content SEO optimized and easily comprehensible for your target audience.
- Prior Keyword Usage – Yoast will assist you in remembering all the keywords that you have used in the past. This will help you in avoiding repetition because Google ranks your website higher if you have used different keywords implying different strategies.
As the name suggests, if you wanna be the content king of your niche, then you need ContentKing for your SEO monitoring in real-time. Using real-time data-driven insights and information will assist you in making quick decisions that can assist you in getting a competitive advantage over your competitors. Some of the key features of the ContentKing are mentioned below
- Cloud-based – Cloud-based feature of ContentKing allows you to access your files from anywhere and anytime around the globe. Moreover, using this feature, you no longer have to download any of the files in your system, you can simply access all your data through the cloud.
- Content pruning – Content pruning is the process of removing or updating the content that is making your website go down. Using this feature of the ContentKing, you can remove all the content that is making your website rank down or is impacting it negatively in any sort of way.
7. SEO SiteCheckup
Last but not least SEO SiteCheckup is another tremendous software that can assist you in boosting the content marketing strategy of your business. Using its easily navigational or accessible features, you can audit and monitor the content of your website with the most possible effectiveness. Some of the essential features of the tool are listed below
- All tools in one place – Get all your data right from the keyword search intent and post a content analysis report in one space. This will assist you in getting a broader picture of your content marketing strategy all in one place which will save you the time of moving back and forth among different tools for insights.
- Autogenerated report after 30 days – SEO SiteCheckup has a unique feature of generating an automated report of SEO analysis after every 30 days. These reports will also assist in identifying the future shortcomings of your strategy that can lead to a negative impact on your business. Based on these automated reports, you can effectively restructure your content marketing strategy.
To encapsulate, SEO tools are the need for today to remain up-to-date in terms of ranking higher on the SEO. The need is to effectively identify the crucial tools that can assist you in every step of achieving unique milestones in your business. Moreover, the above-given tools can assist you to take your content marketing strategy to the next level with the utmost efficiency. So what are you waiting for? Effectively analyze and choose the best tools that can assist you in the growth of your business with a foolproof content marketing strategy.