Even if you have the most interesting blog in the world, a lack of proper marketing will crush any hopes you may have for growing your blog. Nowadays, there are countless Internet blogs in every niche imaginable. Learning how to stand out and market your blog successfully can help drive more readers to your site, rather than the competition.
To do this, it’s important to recognize and make use of the plethora of marketing solutions that exist for Internet blogs. Let’s dive right into some of the most popular options:
1. Begin Sharing Your Content Everywhere
At the end of the day, the key to blog marketing is to get as many eyes on your content as possible. Whether it’s social media, word of mouth, connecting with people on platforms such as LinkedIn, or another medium of communication, get as many eyes on your work as possible.
Even if you aren’t sure where your readers may be on the Internet, getting the word out about your blog is one of the most important ways to potentially earn more readers. Write posts or emails that discuss a high-level overview of your most recent article and be sure to include a link to the post itself.
2. Make Use of Social Media
On the topic of social media, making use of platforms such as Instagram and Twitter is an invaluable option for bloggers. Create a Twitter account dedicated to your blog platform and begin to converse with readers over social media conversations. Every time you let a new post go live, post a tweet announcing the new blog.
Some WordPress Plugins or other blog sites allow you to automatically post an update to Twitter when a post goes live. Linking your account takes less than five minutes and can be a passive way of achieving this form of marketing.
3. Recognize the Niche You Are In
Perhaps one of the most important ways to market your blog, identifying your niche is one of the first steps you should take. A blogger can do all the advertising in the world, but if they are marketing their posts to a place where their audience isn’t, they are less likely to gain traffic. For example, take a health-focused site such as:
For this type of blog, advertising to places where mental health or overall health isn’t often discussed, such as a Twitter thread about space, will likely see less success than advertising to the correct place. Identify your niche and continue advertising to where your audience is.
4. Build Up an Email List
Creating an email list is beneficial both for the fact that it allows you to connect with your most loyal readers, as well as gain insight into how successful your click-through-rate to your blogs is. Many plugins allow you to see how many recipients of your email clicked through to your blog, which allows you to gain insight into which of your marketing strategies may need to be updated.
5. Take Part in Guest Posts
Finally, submitting guest posts to other sites that allow you to include links back to your own blog is a great way to market your site. To do this, reach out to sites and see if they offer guest posts, or pitch an idea to the site editor to see if they would be willing to include a post from you and credit your name.
There is certainly no shortage of ways to advertise your blog on the Internet, but advertising in the wrong places will undo any possible good. Therefore, recognize your niche before beginning your marketing strategies. Once you identify where your readers are you can begin to focus your efforts on driving them to your blog.