If your friend or work colleague doesn’t know the meaning of something or they lack knowledge in a particular subject, then you will immediately tell them to ‘Google it’ and so that gives you an idea of the popularity of this particular Internet platform. This is why businesses all across the world use it to get their products and services noticed and they use it for digital marketing campaigns. Hopefully, you have engaged with a digital marketing agency at this point and so it would be their job to come up with marketing tools for your business that can provide it with the exposure that it needs and will allow it to grow.
This is why Google shopping ads have become incredibly popular and if you want to be able to take advantage of them then you need a professional, competent Google Shopping Agency to get you there. If you are not aware of what Google shopping ads are then let me briefly explain. Unlike normal ads on the Internet, Google ads will actually display a picture of the product that you are trying to sell and the many positive reviews that it has. This means that people get the information that they need before they even go to your online store. This is why Google shopping is perfect for your business and the following are some of the reasons why.
- Better visibility – Everything in business is all about getting your product out there and seen by as many people as possible. When you take advantage of Google shopping ads, the product that you are offering will be shown at the top of the Google results and so this makes them an attention grabber from the very beginning. It also gives certain details about the product that you are offering and it looks like the best option before they have even entered your webpage.
- A much better return on investment – As a business, you want the best value for your investment and by using Google shopping ads, you’re going to spend a lot less money than having to pay for a full advertising campaign about the product that you are offering. These Google ads drive more traffic to your online store and this should result in increases in sales and extra vacation time. The reason why they are so popular with retailers and customers alike is that they show so much information at the very beginning and it makes shopping easier for everyone.
- Improved click-through rate – You will find that once you get on board, the click-through rate for your advertisements will double in rate and you should notice a marked reduction in your costs. Statistics tell us that potential customers have a much higher likelihood of clicking on your particular product ad than traditional paper click advertisements.
These are only three of the many reasons why Google shopping ads make so much sense and there are numerous more. If you currently have an e-commerce store then it makes perfect sense for you to take advantage of this quality tool.