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Have you noticed a decline in your website traffic? It could happen due to anything, but then again, it could also be a problem with your search engine optimization (SEO) features.

For all you know, people could actually be looking for you online, except they just couldn’t find your website. In that case, you should look into hiring an SEO expert in South Florida.

There are several factors to consider when finding an SEO company for your business. So how do you begin? What makes a good one, for starters?

We’ve got everything you need to know in this article, so let’s get started.


As the old saying goes, experience is the best teacher. A new SEO pro may have a few tricks up his sleeve, but he’s likely to repeat those with each of his clients, whether or not they work.

A veteran will have the perspective to know what solutions are right for certain needs and is usually correct.


When choosing an SEO agency, check if they have proven expertise in the three key areas of the service.

They must have the technical know-how to make your website easy for search engines to crawl and index. Aside from that, they also must be masters of on-page optimization, which involves keywords and HTML tags that attract search engine traffic.

They should be able to funnel even more traffic to your site through link building. For maximum benefit, you’ll want an agency that has demonstrated expertise in all three.

Marketing Smarts

Beyond the technicalities of a website, an SEO company should understand the age-old concepts of marketing. You create content to underscore the benefits offered by the product or service being marketed.

Therefore, your SEO agency should not only be good with web programming but also at using it to bring customers to your business.

Track Record

There is nothing more important about an SEO agency than its track record. They can have the most brilliant explanations about every SEO event, but check how they’re doing with their own business.

By simply exploring their website, you will discover more about them. For example, how’s their own SEO doing? If they can’t even make their own website rank high, what are you still doing with them?


Finally, don’t take the cultural fit with your SEO agency for granted. In fact, if your company culture and values don’t align with theirs, you could have a problem achieving your goals.

To achieve maximum productivity, you need to be able to function harmoniously with everyone you work with. Most certainly, that includes your SEO agency.

Nailing the Best SEO Expert for Your Business

If you’re seriously looking to boost your website’s search ranking, you need to find a qualified SEO expert to work on it.

As you choose among your prospects, keep the following in mind: experience, approach, marketing smarts, track record, and chemistry. These are the most crucial considerations you should make before hiring someone.

Did you find this article helpful? Check out the rest of our blog for more!