Based on a recent report, e-commerce sales reached more than 4.9 Trillion U.S. dollars across the world with the advancement in technology. More than 26 million eCommerce sites are available on the web, and people have been accessing them for quick online shopping.
The eCommerce website is quite similar to that of retail stores. Creating an attractive window display with webshop development will automatically invite more customers in. Having well-organized products would encourage people to browse and buy them.
Need For Ecommerce Web Development:
eCommerce website is developed to showcase your product and services to customers. ECommerce website is added with the high-end site architecture, SSL configuration, page load speed, and more.
Online business growth increased the global phenomenon when compared to that traditional business. In the modern day, digital technology especially gained a major impact on the success of businesses.
Normally eCommerce Website Development requires proper guidance and assistance from experts. It is quite easier to start an online purchase even without any hassle.
E-commerce website development assures getting the:
- Increases reach on targeted local and international markets
- Reduce operational and marketing costs
- Attracts prospective customers
- 24/7 availability
- Increase sales volume
- Customizes products and marketing campaigns
- Generates upselling
- Gain cross-selling opportunities
- Easier to track and analyze user behavior
Reaching more audiences with the eCommerce site is easier 24×7. The eCommerce web development involves developing many technical aspects for the website.
Compared to other websites, eCommerce web development provides more number of features that includes the:
- Site architecture
- Payment options
- SSL configuration
- Page load speed
Online e-commerce assures users to explore, compare and purchase suitable for getting desired products and services at their doorsteps. Below is top guidance for achieving the successful eCommerce website development
1. Choose The Right Platform And Theme:
eCommerce website development needs to have the right platform, which acts as the foundation for reaching more audiences. There are many proven platforms such as Magento, Shopify, BigCommerce, and many others available for handling more volume of web data.
Choose between the omnichannel and multi-channel robust platforms based on the website. When you have the right platform, then choose the theme for your website accordingly.
Your website needs to attract an audience, so it needs to be good-looking and perform well for quick accessibility. It helps to easily stabilize the performance of the WebPages during the navigation.
Your eCommerce website theme needs to be:
- Visually appealing
- Loads quickly
- Customizable to your brand
- Works on all browsers
2. SEO And Site Performance:
Normally, PageRank plays an important role in achieving traffic for the website. Search engines such as Google, Bing, Yahoo, and many others require a website with organic traffic to rank in the SERP.
It is necessary to use the proper eCommerce SEO along with advanced search marketing. It lets the pages easily receive a higher ranking so the shoppers could easily find you.
Developing an SEO-based website would be suitable for easily increasing the CTR. Site performance, as well as the page load speed, would be making a bigger difference in Google’s ranking and UX. When your site loads slower, then the impatient shoppers would abandon your site.
- Add Metadata
- Use alt tags
- Publish relevant content
- Update your content regularly
- Have a link-worthy site
Based on a recent statistic, more than 40% of online shoppers leave the website when it takes more than 3 seconds to load. Page load speed is also a part of Google’s algorithm for the accurate ranking of WebPages. When you have faster loading pages on your eCommerce site, then it creates a better user experience.
Search engine optimization is also helpful for enhancing your site based on the requirement of the search engine. These allow us to communicate with the customers effortlessly. Below is some of the best way to increase organic traffic
3. Develop Mobile Responsive Website:
Staying ahead of your competitors with e-commerce web development is quite an awesome option. eCommerce website development is one of the effective ways to reach more customers from across the world.
Developing an online store with user-friendly features creates a good impression on the customers. Having a clear understanding of web design, branding, and content strategy is quite important to gain a top position in the market.
About 49.7% of page views are accessed from mobile phones. Creating the shopware app for android with mobile responsive features lets people access your business even from their mobile. Mobile users could easily search, browse as well as buy your products from their phones.
4. Adding Photos And Videos:
Posting quality Photos and Videos on your product page is most important. These would extensively attract more audiences. Based on a recent report, users spend an average time of less than 15 seconds to access a perfect.
Adding the right photos and videos would easily grab the attention of people. Persuasive descriptions with these images play an important role in the success of eCommerce Website Development. Conversions are 144% higher with adding the product videos.
5. Adding Security Features For Trust:
To build your online business, you need to gain the trust of customers. Having your webpage encrypted with the HTTPS protocol lets you build trust among the customers.
Customers expect the merchants to keep their personal data safe. Payment information and transactions need to be highly secure. When you accept credit cards for the payment mode, then your site needs to be PCI (Payment Card Industry) compliant.
Experts suggest not storing vital data such as Credit Card information on your company’s website. For instance, when your system gets hacked, then you are liable for it.
Before availing the Ecommerce Web Development process, you need to understand the types of eCommerce business models. Above are some of the top guidance toward successful eCommerce website development suitable for bringing more customers to your business.
Ronak is a serial entrepreneur and who has worked with small-medium-large companies. He is having an 8+ Years of expertise and closely working with eCommerce ventures since 2009. Ronak Meghani, the Co-Founder of Magneto IT Solutions, a full service of Commerce Development & shopware theme development in the USA, UK, and India. He’s enthusiastic about fitness, start-ups, entrepreneurship, and all things marketing.