Digital marketing is evolving by the day. As the internet grows and changes, so does the best way to market online. Content marketers have the tough job of molding their strategies to new social media algorithms, trends, restrictions, and more in the attempt to get their content in front of the right audience. These content marketing tips are here to ease the burden and grab your audience’s attention.
1. Interactive content
Organic engagement is tough to get these days with ever-changing algorithms. The best way to give your engagement the boost it needs is to include interactive content on your posts. Interactive content covers a range of options that all boil down to the end-user playing an active role when with your posts.
Surveys are a great way to get engagement while also learning more about your viewers. “Your audience will appreciate interactive content as they will feel like they have a voice leading to a stronger connection to your content,” says Giselle Buchanan, a marketer at 1 Day 2 Write and Next Coursework.
Polls are another great tool as they use literally a second of your audience’s time and can be very entertaining. Other options include tutorials, calls to action, swipe up links to websites, and tabbed content. You’ll find that including interactive content in your posting will result in higher engagement. And, you can encourage interaction for next time by how you respond to your audience.
Infographics are a popular tool in marketing strategy for a reason. They are one of the most aesthetically pleasing and simple ways to get across information to your audience. If you are struggling with a way to explain complex ideas, statistics, or data effectively, you can simply pop it into an infographic to make it digestible for viewers.
Of course, it’s important to get the design of the infographic correct. The whole point is to make it easy for people to look at and comprehend, that won’t happen if you choose and ugly or complicated design. Instead, choose a design that is both eye-pleasing and contextually relevant to make even the most boring data come to life.
“The more visually appealing and comprehendible your infographic is, the more likely it will be shared. This will increase your audience bring more traffic to your site” says Alfie Shear, a business analyst at Australia 2 Write and Brit Student.
3. Trending Elements
A quick and easy way to get instant views on your content is to piggyback on the latest trends. You need to be keeping up with the latest news, trends, and crazes to make sure your content can grab the spotlight!
Check out the trending hashtags on social media and post relevant content. However, be careful you aren’t being inappropriate or gauche. Posting a video of the latest TikTok trend is different from using a memorial as a marketing tool. Incorporating trending elements is great because your new audience will see your trending content and be driven to your main sites.
Don’t do it for every post though! If you are only posting trending content, you will lose your brand identity.
4. Copywriting and SEO
Although the majority of social media posting is (and should be) visual content, the right words can go a very long way. We are visual creatures, now more than ever, and your feeds should be full of beautiful images and videos.
However, words are powerful, and accompanying your visual content with carefully chosen text can do wonders for expanding your audience and boosting your reach. Through well-done copywriting, you can make a strong call to action or inform your audience on the essential info like sales, offers, new content, new products, and more. These words can be backed up with a sprinkling of SEO to get your content higher in search engines and in front of more pairs of eyes.
Competition for organic audience and reach is tough on the internet. Hopefully, by incorporating these useful tips into your strategy you’ll see an improvement in your views and audience interaction. Remember, keep it simple, eye-catching and audience-focused, and you’ll be seeing improvements in numbers in no time.
Regina Wheeler writes at Coursework Writing Services and PhD Kingdom as an e-learning consultant which she learnt when working with numerous projects. Regina loves discussing and writing about management, marketing and finances. Further examples of her work can be found at Assignment Help.