As we all know Instagram a famous photo-sharing platform worldwide. There are millions of photos uploaded daily on Instagram. You can follow the five simple steps given below to expand your business using Instagram as the marketing platform.

Everyone wants some discount on their favourite products. But they have to wait for some special occasions like Black Friday, Christmas, etc. That would be the old style of promoting. Instead, you can give out free coupons to your instagram followers by conducting competitions on your website from time to time, by this you will get a number of customers trying to grab one coupon so that they can avail themselves of some cool products at a cheaper price.

1. Keep your brand logo as the profile picture

You can hire anyone to design a dashing logo for your brand and use that as your profile picture on Instagram. By doing this you would start to gain trust from the followers. In the beginning, it will take some time for people to trust your brand. But as time goes on you will get a good response. Follow the same in all your social media accounts. By this, your brand will be established on your customers’ minds. Without trust, you cannot do any business.

The Importance of Hashtags in Social Media Marketing

2. Instagram Badges

You can use Instagram badges to link your Instagram account with Facebook, YouTube, Pinterest, and Twitter. By doing this your customers around the globe will come to know your brand’s story and what’s new in store for them.

3. Plan and Post on Instagram

Never post random images on your brand’s page because this is the main source to get traffic to your website. This will also increase the number of people engaging on your website. If you post random and useless images then it could be annoying for a few customers. Always select suitable image thinking that if you are a customer and would you like such an image from your favourite company to be sent to you.

4. Posting Offers

Everyone wants some discount on their favourite products. But they have to wait for some special occasions like Black Friday, Christmas etc. That would be the old style of promoting. Instead, you can give out free coupons to your followers by conducting competitions on your website from time to time, by this you will get a number of customers trying to grab one coupon so that they can avail some cool products at a cheaper price.

5. Sharing Love With Customers

By doing this you are promoting your brand offline through the customers. You can also reward your recurring customers with some special deals. All these things will make a greater impact on the company because such things will be shared by your customers on their social media account which will surely bring in more customers for your Instagram.

You can also reward your recurring customers with some special deals. All these things will make a greater impact on the company because such things will be shared by your customers on their social media account which will surely bring in more customers for your company.

There is no end road for any product unless the marketing strategy is bad. There are several other ways which you can use to improve your business using Instagram.

There would be some people around suggesting to use some software to monitor the activity of Instagram. In case if you’re too busy building followers using conventional manual methods, you can also try any automatic liker for Instagram as well.

Else, use an Instagram bot and sit back; it will do the job for you.

If you run your core business on a PC, do know that there is a way to run Instagram on your computer , not just your on Smartphone, so definitely check that option out.

Conduct a group chats on Instagram. Instagram provides you a feature (merchant) to directly chat with their customers and get feedback. Also, engage your customers in discussions which will improve your brand’s presence online.