As we all know Instagram the famous photo sharing platform
worldwide. There are millions of photos uploaded daily on Instagram. You can follow the five
simple steps given below to expand your business using Instagram as the marketing platform.
1. Keep your brand logo as profile picture
You can hire anyone to design a dashing logo for your brand and use that as your profile picture
on Instagram. By doing this you would start to gain trust from the followers. In the beginning it will take some time for the people to trust your brand. But as time goes on you will get a good response. Follow the same in all your social media accounts. By this your brand will be established on your customers mind. Without trust you cannot do any business.
2. Instagram Badges
You can use the Instagram badges
to link your Instagram account with Facebook , YouTube, Pinterest, and Twitter. By doing this your customers around the globe will come to know your brand’s story and what’s new in store for them.
3. Plan and Post on Instagram
Never post random images on your brand’s page because this is the main source to get traffic to
your website. This will also increase the number of people engaging on your website. If you post random and useless images then it could be annoying for few customers. Always select suitable image thinking that if you are a customer and would you like such image from your favourite company to be sent to you.
4. Posting Offers
Everyone wants some discount on their favourite products. But they have to wait for some special occasions like Black Friday, Christmas etc. That would be the old style of promoting. Instead you
can give out free coupons to your followers by conducting competitions on your website from time to time, by this you will get more number of customers trying to grab one coupon so that they can avail some cool products at a cheaper price.
5. Sharing Love With Customers
By doing this you are promoting your brand offline through the customers. You can also reward your recurring customers with some special deals. All these things will make a greater impact on the company because such things will be shared by your customers on their social media account which will surely bring in more customers for your Instagram. You can also reward your recurring customers with some special deals. All these things will make a greater impact on the company because such things will be shared by your customers on their social media account which will surely bring in more customers for your company. There is no end road for any product unless the marketing strategy is bad. There are several
other ways which you can use to improve your business using Instagram.
There would be some people around suggesting to use some softwares to monitor the activity of Instagram.
If you run your core business on a PC, do know that there is a way to run Instagram on your computer , not just your on Smartphone, so definitely check that option out.
Conduct a group chat on Instagram. Instagram provides you a feature (merchant) to directly chat with their customers and get feedback. Also engage your customers in discussions which will improve your brand’s presence online.