If you know anything at all about the internet and websites, you are most likely already aware that content is king when it comes to the Internet—especially business blogging.
After all, when it comes to blogging for your business, content marketing is necessary to ensure that your website will be successful. Great content will serve to improve your search results and get you that traffic that you need—which will, in turn, increase your brand equity.
These days, there are over 156 million blogs that are being circulated on the internet and over 77 percent of those who are online regularly are blog readers.
Therefore, if you are a business owner and you are interested in boosting your presence online, increasing your traffic and making sure that your website is at the top of search results, you must consider applying the following ten blogging tips to woo readers and win business.
1. Choose a Platform You Can Trust.
Since you are going to use your business website for a long time, it’s a good idea to use a good blogging platform. After all, this will prevent you from headaches in the future.
One of the most trusted blogging platforms is WordPress. It’s easy to install and use. It has come a long way and is supported by a wide variety of users and communities. You can easily change the layout by simply installing a new theme. You can also expand its features by installing plugins.
2. Develop Brand Consistency.
Before you publish your website, you want to make sure that you have your logos and your layout completely ready. Make sure that you choose colors that are associated with your brand and use those same colors across all of your marketing items. To push your brand/business to the front of the pack, you must create consistency in your visual identity.
3. Prepare Content for Your Website.
Of course, before you can get your website up and run, you must make sure that you have planned and prepared at least some content. Keep in mind that publishing a website without content is basically like opening a restaurant without food.
You must have great content to keep the attention of your visitors. Otherwise, they will click on your site and then immediately leave.
4. Offer Information that has Value.
While it’s true that the content you place on your blog or website needs to be connected to your business, it also needs to be something that holds the interest of your visitors.
You need to be writing about how your business will benefit them, how they can use your products/services, how-to hacks, announcements about new product/service releases, events, and even inspirational posts. When you are writing great, useful posts, your visitors will share them—which will draw more visitors to your site.
5. Always Include Your Social Media Links.
When it comes to your website and your marketing materials, you want to make sure that you always include links to all of your social media accounts. After all, almost everyone is connected through social media such as Facebook, LinkedIn, Twitter, Instagram, and others—this will help people to stay informed about your business that much more easily. They will be able to log in on these social media channels and see updates on their newsfeeds.
6. Consider SEO when Creating Your Content.
By practicing good SEO, or search engine optimization, when you create your content, you make your website/blog stand out above the rest. When you are writing your content (or sending it to your freelancer), you must make sure that you plan your keywords ahead of time and then make sure those keywords are included at a good percentage—not too much, but not too little either.
Google detects how often a blog or website is updated. The more often you post new, high-quality content, the higher your ranking will be in the search engines.
7. Post New Content on a Regular Basis.
As mentioned above, search engines—such as Google—detect how often a blog or website is updated. Therefore, you must create a schedule for new posts. When you post on a regular basis, you can be sure that your readers will keep coming back, and inviting new readers.
Of course, this doesn’t mean to post something new every single day—that may cause people to get burnt out—but posting every 2 to 3 days is a good idea. Plus, this allows you time to find new keywords, topics/trends, infographics, as well as preparing your images and drafting your articles. Make it part of your routine—it may be difficult at first, but over time you will find that it gets easier.
8. Prepare Images for Your Posts.
When it comes to attracting new readers to your website/blog, one of the best ways to do that is to include great photos. After all, a photo is much more likely than just text to catch the eye of your readers. The photo should be big so that it grabs their attention. Also, make sure it’s not just some random photo—it should be related to the topic at hand. The image should tell the story of your article/content.
9. Host a Contest Now and Then.
Another great way to bring in new readers is to hold a contest. You can give away an e-book, free merchandise or other services that would be helpful to your readers. Be sure that the entry form includes submission of their email address. This way, when you want to do an email campaign, later on, you already have a database full of email addresses.
10. Always Maintain Your Creativity.
One of the best ways to maintain content is to provide articles that give your readers a solution to their problems. This keeps them coming back again and again for more. Once again, make sure that you also include fun content to grab their attention and lure them in.
So, as you can see, content is definitely king when it comes to blogs and websites. Content marketing is critical if you expect your blog or website to stand out above the rest. Great content improves your standing in the search results and brings in traffic.
Keep in mind that with the 156 million blogs out there, you must be willing to do what you need to to get the attention of the public. Sure, it can be challenging with all that competition, you must do what you can to make yourself stand out from the crowd. If you are willing to take the time and effort to implement these ten tips into your website or blog, this will help you to woo your readers and win customers.
Author΄s bio: Diana Beyer is experienced, self-driven specialist and content editor at AllTopReviews who is passionate about writing. She is always seeking to discover new ways for personal and professional growth.