11 World-Class Influencer Marketing Campaigns to Inspire You for Your Next One


Regardless of the industry you’re in or the audience you want to reach, influencer campaigns have proven to be effective across all industries. One of the best ways to learn how to improve and upscale your campaigns is to look at examples from some of the best. If they have million-dollar budgets for influencers, why just not use those same ideas, only scaled down?

Here are some awesome inspirational examples of marketing campaigns for big brands which can give you new ideas for your next influencer campaigns:

1. Microsoft’s Make What’s Next

Slikovni rezultat za microsoft make what's next

Microsoft has a long-standing influencer campaign that aims to help your girls enter the STEM world, both in education and their careers. The campaign achieved raving success with over 3.5 million likes in one day. It was made in partnership with NatGeo, which featured female scientists and researchers in the great outdoors.

The campaign served both as a brand awareness booster and positive PR, by shedding light on an important issue in the industry.

How to Apply This?

Consider making a campaign that will tackle some of the burning questions and challenges of today’s world, such as climate change, the pay gap, or anything that can be linked back to the work you do in your company.

2. Audible

Slikovni rezultat za audible influencer campaign

For Audible, influencers are one of the most important marketing channels and they cooperate from everyone from nano-influencers to mega-stars. Most often, influencers don’t only advertise Audible but recommend a book that they like that proved to spark great conversion rates.

Audible deliberately chooses high-engagement profiles and prefers to work with influencers with fewer followers if they have a great relationship with them.

How to Apply This?

Look for influencers that really have a dedicated community around them. Try advertising both the brand as a whole and a particular product.

3. Lyft

Slikovni rezultat za lyftinfluencer campaign

Just like Audible, Lyft works with everyone from tiny, local influencers to mega-superstars in order to spread the words about their brand. This has gotten than almost 6 million engagements per year and a solid of the most mentioned brand of 2019!

Some of the names that took part in Lyft’s influencer campaigns are Snoop Dogg, Shaquille O’Neal, Zayn Malik…

How to Apply This?

Consider investing more in partnerships with macro-influencers – when everything is said and done, the cost-benefit analysis might show that this was a smarter choice than micro-influencers.

4. Dunkin’ Donuts

Slikovni rezultat za dunkin influencer campaign

Dunkin’ used nano-influencers to spread the word about their new espresso product. They picked influencers with high engagement rates, even if they had a low count of followers.

“Dunkin’ Donuts is an example of a down-to-earth campaign that appeals to the everyday American. Unlike some other influencer campaigns that foster the emotions of exclusivity and FOMO, these strategies illustrate that America really runs on Dunkin’”, says Kristin Savage, a blogger and writer at TrustMyPaper and GrabMyEssay.

How to Apply This?

If you want to appeal to regular people, use regular people as your influencers. Some research suggests that customers are more likely to take advice from someone whose life is more similar to theirs.

5. Google

Slikovni rezultat za google pixelbook influencer campaign

As the tech giant, it is, you would expect Google would cooperate with some of the biggest influencers in the world, right? Surprisingly, Google chose two micro-influencers who run the profile @thesorrygirls to build awareness about the new Pixelbook. The super-successful post was a contest and it generated tens of thousands of likes and comments.

Here are some of the services you can use to write an influencer campaign like Google: Studicus (get texts written by experts and professionals), WowGrade (find experts who can write your digital marketing campaigns), BestEssayEducation (another great writing service),Fiverr (hire independent professionals who specialize in influencer marketing campaigns).

How to Apply This?

Invest in micro-influencers with high engagement rates. Set aside time and resources to find the particular influencers that have the best chance of working well together with your brand.

6. Hilton

Slikovni rezultat za hilton influencer campaign

In its Seven Urban Wonders influencer campaign, Hilton worked with world-famous travel influencers. Each Hilton location highlighted one of the hotel chain’s luxury resorts all over the world. Combined, Hilton influencers have more than 3 million followers.

How to Apply This?

If you sell a luxury product, you need to run an influencer campaign to match.

7. American Express

Slikovni rezultat za american express influencer campaign

Just like Hilton, American Express influencer campaigns are all about exclusivity, glamorous lifestyles and jet-set societies. Influencers who post for Amex use breathtaking images to trigger FOMO even among the most resilient of us.

8. Buick

Slikovni rezultat za buick influencer campaign

Buick is not what you would consider influencer marketing material, but they actually proved capable of running one of the most successful and effective campaigns out there. In an effort to reach a younger audience, Buick cooperated with bloggers who had the task of pinning the Buick Encore as part of their personal style on Pinterest.

The campaign also went beyond Pinterest, as many of these bloggers went on to share their board on other social media channels.

Another surprising and interesting thing about this campaign is that Buick seemingly chose 10 influencers who had no palpable connections to the auto industry. Still, the campaign proved to be a massive success!

How to Apply This?

If you’re running an influencer campaign, you can think beyond Instagram. There are other networks that can offer unique and interesting ways of expressing recommendations.

9. TikTok

Slikovni rezultat za tiktok influencer campaign

TikTok started by using Instagram for their influencer campaigns in hashtag challenges. Now, it’s a stand-alone social media that’s one of the fastest-rising networks in the history of the internet. This means that TikTok, who used influencers to promote their brand, now hosts thousands of influencers on their own network.

How to Apply This?

Influencer campaigns can be a two-way street. If you’re a thought leader in your industry, try exchanging recommendation favours with another brand in the same industry.

10. FashionNova

Slikovni rezultat za fashion nova influencer campaign

If you haven’t seen a post with a fashionnova hashtag posted by anyone from nano to mega influencers, you probably spent about 5 minutes of your life on Instagram. This brand maximizes the results from influencer marketing and makes it the company’s primary marketing channel. As far as we can tell, they are definitely succeeding!

How to Apply This?

The lesson we can learn from Fashion Nova and influencer marketing is: go hard or go home. You don’t have to go all-in with your marketing budget, but it’s definitely worth it to explore bigger investments.

11. Walmart

Slikovni rezultat za walmart influencer campaign

Similarly to Microsoft’s campaign that we mentioned, Walmart’s FightHunger campaign achieved more than 86,000 engagements from users in under one month.


You don’t have to improvise or use your intuition when it comes to influencer marketing – just use some of the tried-out techniques and strategies from some of the biggest brands in the world! Even if you have a drastically lower budget, you can still use the same tricks to achieve exactly the same effects, only in smaller numbers.

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By Sidharth

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