It doesn’t take much experience with web design to learn that crafting a good user experience is easier said than done. When a web designer takes the time to properly set up the user experience, the whole website feels much more intuitive and engaging. So, with this in mind, let’s go over the top WP hacks for improving user experience.
Top WP hacks for improving user experience
While we hope that these hacks will aid you, it is important to understand that you cannot see their effect overnight. User experience, just like any other experience, is predicated on several factors. So, to improve the user experience on your website, you need to design it with great care.
Furthermore, you need to have a good understanding of your website and the user’s journey.
If you wish to tackle this with due care, we strongly suggest you consult with an experienced professional. Only with their professional input will you be able to make the necessary changes and actually improve the user experience.
Ensure that you have a top-notch landing page
For a large part of your viewers, your landing page will be the first impression that they have of your website. As such, it is vital that you make an excellent first impression. You need to ensure that your landing page catches their attention right off the bat and guides it through your content.
This, as you might guess, is a multilayer process. While having a good landing page is advisable, it is by no means straightforward. Sure, certain guidelines can help you create a decent landing page. But, to ensure that your users actively enjoy your page and find its content engaging, you need to work at it. If you are unsure which alterations to make, we suggest that you ensure that your content is top-notch and consult with professional designers. A professional will help you sort through the current trends and see which ones fit your brand.
Work on intuitiveness
When you visit an intuitive website, you always seem to feel right at home. Even if the website is about something you have no clue about, you still manage to navigate with ease, find interesting content, and interact with the website. So, no matter what your website is about, you need to work on intuitiveness.
Keep in mind that making a website truly intuitive is no easy task. Large companies spend considerable amounts of time and energy testing, redesigning, and optimizing to ensure optimal intuitiveness. Since you probably don’t have that time and energy, we suggest taking a different route.
What you need to do is to conduct your own bit of testing. Find people that had nothing to do with designing your website and, ideally, don’t even know what it is about. Then, simply have them visit your website and monitor their behavior. After a while, you ought to get a decent idea of how your website flows and what the user experience is like. If this doesn’t work, you can always invest in software for monitoring visitor journeys.
One of the most straightforward ways to better the user experience on your website is to add interactive elements. Things like polls, chatrooms, interactive infographics, or even social media sharing buttons can help boost your viewers out of passive reading. The more you can convince your audience to interact with your website, the more likely they are to find it engaging. But, the trick here is to smoothly persuade them to interact. Not impose interaction as a necessity.
If given at the right time and in a suitable form, interactive elements can effectively engage your audience. When it comes to polls, you want to introduce them when their subject naturally connects to the content that the user just finished. Chat rooms can be pretty handy communication tools. But only if you do not impose chatting on your audience and merely suggest that they visit the rooms for further info. All in all, the more seamlessly you can guide your users towards interactivity, the better they will experience your content.
Use different types of content
Relying on written content to solely carry the user experience on your website is outdated, to say the least. To engage the modern viewers, we suggest that you go out of your way to integrate different types of content. Infographics, story content, short videos, animations, etc. All of these can yield significant benefits to the user’s experience of your website.
The main thing to keep in mind here is that all the content on your website needs to be in line with your brand. Fail to do so, and your content will feel out of place, no matter how engaging it is. Furthermore, try to make your content as digestible as possible. Short, informative, easy-to-follow content always does better than longwinded pieces. So, adhere to the short-and-sweet principle, and you’ll do just fine.
A word about the future of online experience
Before we depart, there are a couple of things that we would like to leave you with. Namely, if you consider the future of the online experience, you ought to be aware of the rapid technological advancements. Besides 5G internet, you have developing IT technology, VR sets, and smarter apps. All of these are in their infancy, which is why it is hard to predict what the future holds. Nevertheless, if you want to stay ahead of the curve, we suggest that you carefully follow modern trends. No WP hacks for improving user experience can help if you don’t do your part in staying up to speed.