In the world of web design, mobile-friendly development should never be an afterthought. Today’s smartphone interface is so comprehensive you can do almost anything right from your phone, from ordering your dinner to paying your bills and shopping for furniture.
Meet Your Customers Where They Are
The majority of people own a smartphone or tablet. As of July 2020, approximately half of all worldwide website traffic comes from mobile. People are searching for products and services from their phones as often as they are from their desktops, and they’re doing it from anywhere they are – waiting for the bus, at work, out with friends, or even at home watching television.
You want to make sure your site is optimized for a great user experience when you come up in those searches. If your audience can’t properly use your website from their phone, they’re not going to make the effort of getting up, going to their computer, and typing in your company name on Google. They’re just going to find a competitor instead.
Better Google Rankings
Google’s algorithm takes a lot of factors into consideration when determining how to rank your website in its search engine results pages. One of those factors is mobile responsiveness. In fact, Google uses what they call mobile-first indexing to use the mobile version of a website instead of the desktop version because of the large number of users who are searching from mobile. If your brand’s mobile web design isn’t up to par, you won’t be getting the quality leads you were hoping for when your site appears in searches.
Improve Brand Credibility and Trust
Did you know that 46% of mobile users say they won’t trust or re-visit a company or a brand if they have a negative mobile experience? That’s a big population of people who could otherwise become potential customers. Don’t let your brand’s reputation fall victim to a bad first impression simply because it wasn’t properly formatted to work on mobile. In the online space, a first impression means everything for your conversion rate.
Reach a Wider Audience
Some people in today’s world don’t actually own computers. Not everyone needs a laptop or desktop, but everyone does need a phone. mobile-friendly web design helps you reach those audience members who only use their phones and make sure they can still access your content without a computer. It’s a simple thing to do to make sure that your web design is ideal for anyone who might be accessing your site at any time, from any location.
Better Load Times
Mobile-responsive websites tend to load faster, which is an important factor to consider. Realistically, you only have about three to five seconds before a user will stop waiting for your website to load and just click over to a different website instead. No one in today’s world is willing to wait for a website to load when there are plenty of other competitor options out there. Therefore, you could end up losing a large portion of potential customers just because your site isn’t loading quickly enough. Make the switch to a mobile-friendly website to ensure everyone sees your content at a reasonable speed.
Easier Contact Options
When a user browses your website from their mobile phone, they can choose to contact you directly without switching a device or copying down a number since they are already using their phone. All they need to do is click the phone number and they’re automatically connected to your business. If they want to email you, they can just click the email and bring up their email app immediately. It might seem trivial, but this quick and convenient method of contacting you can be a game-changer for your user experience.
Your Competitors Are Using Mobile-friendly Web Design
Another major reason you want to optimize for mobile is that most, if not all, of your competitors are mobile-friendly already. When a competitor has a better mobile site than you, guess which site a customer will prefer? Don’t lose business to your competitors simply because you aren’t appealing to mobile users. Make sure you are always setting yourself apart from the rest of your industry.
If your website isn’t mobile-friendly at this point, you need to do a web design update. All of your design elements should be able to translate to mobile and optimized for thumb clicks, one-touch scrolling, and quick response time. If you’re still on the fence, here are some important reasons why your business needs a mobile-friendly website.
Cindy Williams is a blogger in Toronto. She is working as an outreach coordinator for Web Sharx. She graduated with honors from University of British Columbia with a dual degree in Business Administration and Creative Writing.
Social Media: https://www.facebook.com/williams.cindy.ms