Why is Web Traffic Important? Understanding SEO Lifeline


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Society has made several technological strides over the years. Websites and digital marketing have seen a massive upsurge of investors and businesses. Not only have traditional business models shifted to the digital mode of working, but the newcomers are also targeting the digital industry. Moreover, with the shift in trends, investors can now invest in digital marketing for low risk and high return ventures.

Since digital marketing aims to drive traffic to a platform, its importance is unsummarizable. An online business, or rather, every business, becomes meaningless if no customers approach the company. Hence, to understand the importance of web traffic and SEO, here are a few points.

Digital Marketing And Web Traffic

Your website’s conversion rate often indicates the insights of a visit to the website. For instance, a user can visit the website and purchase a product to contribute to the conversion rate. Therefore, to capitalize on higher conversion rates, you would have to drive more inbound traffic to the website. It isn’t possible to get customers if no one visits your shop, correct? Hence, high-quality traffic and the conversion rate go hand-in-hand with websites or businesses’ success.

Moreover, this indicates the importance of your website design for achieving the goals you have set. A memorable and seamless website experience is likely to render more visitors to your site in the long run. Additionally, an increased viewership of your content will possibly also increase your ad revenue. And since monitoring the traffic is a big deal in online businesses, it is vital to keep track of your traffic. Therefore, SEMrush’s website traffic checker helps accomplish just that, especially with unparalleled pricing and support.

Methods For Gaining Traffic

The diverse nature of the internet makes it possible for audiences from different mediums to visit your website. However, the primary modes of gaining traffic include paid traffic, organic traffic, content marketing, and social media.

Paid Traffic

The term is self-explanatory, enabling you to use premium ads for directing traffic to the website. Paid traffic often revolves around the use of Google AdWords, Social media websites, and Social ads. Nevertheless, this technique requires a cost for every visitor; thus, emphasizing skyrocketing your conversion rate will provide a reasonable ROI. Interestingly, paid traffic comes with numerous benefits. It allows you to keep track of your campaign and the number of visitors your website sees every day. Suppose your business plan revolves around the cost-per-click system. In that case, premium traffic will undoubtedly serve as an inordinate tool for generating revenue.

Organic Traffic

Organic traffic is another term for traffic generated from SEO — users visit your website independently. SEO makes it possible for your website to be viewable on the search engine result pages. Hence, if an individual is looking for an answer to the query, they can visit your site if it ranks among the top results. Ranking high on a search engine requires considerable amounts of effort, time, and patience. However, once achieved successfully, your website will be generating traffic that possibly exceeds every other method. Instead of competing with different mediums, you must use SEO in tandem with them. For instance, pay-per-click (PPC) and SEO work perfectly well with each other and can undoubtedly boost your revenue even further.

Content Marketing

Since internet marketing caters to improving SEO rankings, the content can serve as an incredible source for backlinks and affiliate strategies. Moreover, this is the reason for the overwhelming increase in blogging and content marketing. Studies indicate that business with blogging allows an over 50% increase in visits, with over 90% connections to the site. However, this strategy requires high-quality content. On succeeding in producing great content, other websites are likely to cite your content, thus, building your potential for guest blogging opportunities.

Social Media

You might confuse this technique for paid ads or traffic. Instead, think of this strategy as a means for organically driving traffic to your platform. Social networking enables users to get in touch with a variety of audiences and form relationships with them. Thus, leading to large quantities of traffic to your website. However, the best social media aspect is that the bigger the audience, the more traffic you get.

Quality Vs. Randomized Traffic

Digital marketing analogy refers to randomized traffic as bot accounts. According to multiple sources, bot accounts made up for over 50% of web traffic for small websites and roughly 80% for all websites. And while this momentarily worked for some websites, Google’s algorithm has matured over the years. Rather than targeting quantity, Google evaluates the quality of traffic driven to a website. Hence, SEO enables you to target high-quality traffic, resulting in higher SERP, as well as increased conversion rates.

Traffic And Affiliate Conversions

Despite the many tools companies use for tracking their traffic, they remain incapable of relating the traffic to conversion rates. With multiple studies’ conduction, experts concluded that roughly 35% of businesses do not know how to utilize their web traffic analytics. The key to online marketing success is targeting a specific niche and its traffic, furthermore, converting it to sales. The crux of the strategy revolves around the conversion. Failing to accomplish that will inevitably render the plan useless. And as mentioned before, the conversion rate goes hand-in-hand with the effectiveness of your website. Hence, focus on optimizing its aesthetics and performance.

Balancing Return On Investment (Roi)

The effect of balancing ROI with your traffic acquisition will prove quite impactful to your business. Not only will you become capable of pinpointing the appropriate channels for obtaining traffic, but you will also boost your conversion rate. Return on investment serves as a scale for determining your investments’ value in generating a good revenue stream. Establishing a precise balance between the effectiveness of a digital marketing campaign, conversion rate, and traffic is simply irrefutable.


Once you start focusing on diversifying your networks for income while keeping them relevant, you are likely to raise considerable traffic volumes. Sticking to one channel is a fantastic option; why not aim higher and target multichannel marketing techniques? Multichannel strategies help characterize the significance of other mediums, allowing them to synchronize with each other. By attracting the relevant traffic, you will be able to expand your platform and aim for massive numbers of consumers. And the more traffic and consumers you get, the more revenue you generate.

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By Sidharth

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