Did you know there are more than 13,000 advertising agencies across the United States? With so many options, it can be overwhelming as you’re looking for a company to help with your SEO efforts.
For this reason, we’ve created this guide outlining what to look for in a company offering SEO services. Follow this guide and you’ll find success.
Keep reading to learn more.
Check Out Their Portfolio
First of all, one of the best things you can do is check out the SEO company’s portfolio. What kind of work have they done for other clients? As you investigate this, you’ll get an idea for their style and the results their customers have seen.
Often, you can find this on their website. Look for a portfolio or case study section.
If this isn’t available, it’s a good idea to ask them to send you some examples directly. This way, you’ll be able to see a real-life example of their work. This will give you an idea of what you can expect if you work with them.
They Must Be Good with Data
Another must for what to look for in a company offering SEO services? They have to be good with data. If they’re not, it will be really frustrating and difficult to understand if your investment was worth the cost.
You should make sure they’ll be able to provide you with data including the following:
- Click-through rates
- Number of forms filled out
- Number of calls from each specific page
- Average ranking of your pages in Google search results
And these are just the basics. There are lots of other things you can track depending on your industry and competition. Look for a business like Ignite Digital that has years of experience tracking SEO results.
Research Their Ethics
Last but not least, you need an SEO company that’s ethical. Do some research into the company, team members, and their leadership.
Also, understand the types of SEO tactics they utilize. You’ve probably heard of black hat vs. white hat SEO strategies.
Black hat tactics are things that Google looks down on. White hat strategies are approved tactics that are seen as ethical. Make sure the agency you choose only uses white hat techniques.
See if you have any professional connections that have worked with agencies in consideration. Also, look at their online reviews. This will give you a good idea of their ethics.
What to Look for in a Company Doing SEO
Now that you’ve read all about what to look for in a company offering SEO services, what’s next? It’s time to put these strategies in practice.
Do some research about SEO companies that offer services you’re looking for. Then make sure they have a strong portfolio, they’re good with data, and that they do business in an ethical way.
Want to learn more? Check out our blog today.