Digital marketing is a broad term that includes many concepts and ideas under its fold. In simple words, digital marketing is selling or buying a product or service by using the internet. It is registering your presence in the digital world, helping clients find you, offering your products to them, and making a sale. A professional body that specializes in all such activities is called a digital marketing agency.
Components of digital marketing:
As we talked about earlier, digital marketing comprises different elements. And it is ever-evolving as well. What is relevant today may not work tomorrow. That is why a digital marketing agency service is usually hired to devise a digital marketing strategy.
A website is the common and most basic component of digital marketing. The website, to be successful, must have the following properties.
- It should load fast
- It should have an attractive, simple, and user-friendly layout and design.
- It should be secure, etc.
SEO stands for search engine optimization. It applies some techniques and tools that will help your website rank higher in the search engine’s results. SEO is a core service of any digital marketing agency. It is a way to enhance the reach of your website organically.
PPC stands for pay per click. It is a mode of advertising where you pay the publisher of your company’s ad every time a user clicks. Google Ads is a famous ad network using this mode of advertising. Other variations of this include pay per impression, etc.
Affiliate marketing is when you place your ad on someone else’s site or vice versa. The publisher’s condition will get a commission if a sale occurs using that link—sites and blogs with heavy traffic resort to this digital marketing technique quite often.
Social media marketing:
Social media marketing uses social media platforms like Instagram, Pinterest, Facebook, etc., to promote your business and sales. It is a big market of billions of interconnected users and holds immense potential. You can hire a social media agency service to help you devise a social media marketing plan.
Email marketing is a simple yet effective concept that involves sending a newsletter to potential clients’ email addresses. It showcases the products’ pictures and encourages users to buy the product.
Remarketing is when an ad for a website follows you on different websites. This ad is typically for a site that you once used for shopping. It leaves a cookie in your browser and then uses that cookie to make itself visible to you.
Ibex Media Group for your digital marketing needs:
As digital marketing in Thailand expands and new digital marketing agencies keep popping up, it is tough to choose your business right. But worry not, Ibex Media Group is a top-rated digital marketing agency. It understands the dynamics of digital marketing and will be your ultimate partner in this realm.