Digital marketing is a broad term that includes many concepts and ideas under its fold. In simple words, digital marketing is selling or buying a product or service by using the internet. It is registering your presence in the digital world, helping clients find you, offering your products to them, and making a sale. A professional body that specializes in all such activities is called a branding and digital marketing agency.

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Components of digital marketing:

As we talked about earlier, digital marketing comprises different elements. And it is ever-evolving as well. What is relevant today may not work tomorrow. That is why a digital marketing agency such as Facebook ads agency service is usually hired to devise a digital marketing strategy.

A website:

A website is the common and most basic component of digital marketing. The website, to be successful, must have the following properties.

  • It should load fast
  • It should have an attractive, simple, and user-friendly layout and design.
  • Mobile-friendliness
  • It should be secure, etc.

Search marketing:


SEO stands for search engine optimization. It applies some techniques and tools that will help your website rank higher in the search engine’s results. SEO is a core service of any digital marketing agency. It is a way to enhance the reach of your website organically.


PPC stands for pay per click. It is a mode of advertising where you pay the publisher of your company’s ad every time a user clicks. To get the best result on the PPC campaign consult with agencies like Google Ads is a famous ad network using this mode of advertising. Other variations of this include pay per impression, etc.

Affiliate marketing:

Affiliate marketing is when you place your ad on someone else’s site or vice versa. The publisher’s condition will get a commission if a sale occurs using that link—sites and blogs with heavy traffic resort to this digital marketing technique quite often.

Social media marketing:

Social media marketing uses social media platforms like Instagram, Pinterest, Facebook, etc., to promote your business and sales. It is a big market of billions of interconnected users and holds immense potential. You can hire a social media agency service to help you devise a social media marketing plan.

Email marketing:

Email marketing is a simple yet effective concept that involves sending a newsletter to potential clients’ email addresses. It showcases the products’ pictures and encourages users to buy the product.


Remarketing is when an ad for a website follows you on different websites. This ad is typically for a site that you once used for shopping. It leaves a cookie in your browser and then uses that cookie to make itself visible to you.

Ibex Media Group for your digital marketing needs:

As digital marketing in Thailand expands and new digital marketing agencies keep popping up, it is tough to choose your business right. But worry not, Ibex Media Group is a top-rated digital marketing agency. It understands the dynamics of digital marketing and will be your ultimate partner in this realm.