It takes a lot of work and effort to run a successful law office, and the abundance of various resources and tools available on the market only makes it more difficult to determine the best options that could help you attract more clients and increase sales.
In this article, we’re exploring 5 top tools used by attorneys and law firms to help you set your practice up for success this year.
Photo by Mateus Campos Felipe on Unsplash
If you’re an immigration attorney, you are aware of how challenging it can be to run an immigration law firm. Whether you are fighting deportations, working to keep families together, or helping clients through marriage visa applications, you need to make sure that you have all the details, forms, and documents you need—and that everything is correct. Fortunately, using immigration software for attorneys can make everything a bit easier.
Immigration law requires the submission of forms to federal agencies, which often means hours of tedious data entry, done mostly manually. Immigration software automates the preparation of these forms allowing you to focus on the work that really matters. It also serves as a case management platform, providing a user-friendly interface for establishing timelines, organizing cases, and delegating work to other employees in your firm.
Thanks to its unique concentration of professionals prepared for networking, LinkedIn is one of the most powerful social platforms for lawyers. According to the American Bar Association, more than 75% of law firms use LinkedIn to start conversations by educating their target audience, boosting engagement, establishing the value of their law firm’s brand, and attracting new clients.
However, growing your network manually can be a slow and daunting process, which is why you should automate your LinkedIn efforts. Using a LinkedIn automation tool will help to manage a large pool of leads quickly and accurately. Automation makes viewing profiles and sending connection requests easy even if you have thousands of leads. When you automate LinkedIn connections and searches, it becomes easier to expand your network and get in touch with a big number of potential clients seamlessly.
Google Business Page
Setting up a Google business page is one of the best ways to make your practice visible online and is completely free. Encourage your clients to leave reviews on Google and make sure to respond to both positive and negative reviews since the search engine pays attention to active replies. According to studies, if you manage to boost your rating on Google, you could see an increase of up to 9% in sales.
In addition to boosting your online visibility, creating a Google business page also adds your location to Google Maps. This makes it easy for potential clients to find your location, make inquiries, read reviews, and you can even link to a page where they can schedule a consultation directly from your Google business page.
A recent survey concluded that about 30% of people who have legal issues turn to legal directories to find representation. Being listed in a legal directory is a great tactic for improving your firm’s visibility and building up your client base. The best legal directories serve as channels that enhance your firm’s online reputation, generate leads, improve your ranking in online search results, and help you set yourself apart from the competition.
There are many legal directories you can choose from, including Avvo, Nolo, Find Law, Justia, and Super Lawyers.
Photo by EKATERINA BOLOVTSOVA from Pexels
An Optimized Legal Website
In 2022, having a website that shows up in Google search results is a must for any type of business. Research has found that more than 50% of people use Google specifically for finding businesses, so when someone is searching for an attorney in your area, your practice should show up.
However, having a website alone isn’t enough; it needs to be optimized in order to appear as high as possible on Google search results. Increased online visibility brings more leads, so you will need to work on your SEO, create quality content, and get verified by Google, among other things. To perform optimally, your website should have clear branding and displayed practice areas, client testimonials, calls to action, a blog, high-quality images, SEO keywords, and so on.
Using the right tools for attorneys can make a big difference when it comes to your law firm’s growth and success. You don’t need to adopt all tools at once; start with one or two and see whether they bring any results. The important thing is to be proactive and look for ways to make your practice be more client-centered, efficient, and profitable.