In this digital era, all the organizations prefer to advertise their brand through social sites like Facebook, Instagram, LinkedIn, etc. because approximately 2.77 billion people are actively using social websites. Therefore, it is essential for you to have a good hold on marketing strategies and tactics.

Choosing the best marketing strategies will help you to build a strong brand image and convert the visitors into potential customers. It’s evident that if you will apply a practical approach, more audience will get attracted to you and will avail your offered services and further increase your business productivity.

Are you clear with the term marketing strategy? It is basically a series of steps which are followed to engage the customers and take them to a purchase decision.

The primary objective behind using marketing strategies is to target the visitors at different stages and uplift your business growth on the right trajectory.

Without any further discussion, let’s directly take a rundown at Top 8 marketing strategies and tactics which you can try to get the best deal.

Best Marketing Strategies to attract visitors to your Site

Inbound marketing

Think a moment and answer, if you are working extraordinarily, that means you are creating a real-world value in the marketing world. Isn’t it? If yes, then you might have heard the term Hubspot inbound marketing. It is basically an all-in-one marketing, sales, and development tool which is used to develop a deeper relationship with prospective customers by using different techniques such as sending automatic emails, workflows, posting blogs and many more.

However, inbound marketing is all about making your business look different by publishing free and useful quality content, create an email list, build social media presence, etc.

By using inbound marketing strategy, you can easily attract the right people at the right time by using engaging content and doing other activities with the help of the right tool.

There are basically three stages of inbound marketing which is Attract, Engage and Delight. These stages help you to evaluate your buyer’s journey to get higher quality results in the long run. Therefore, to become an ideal alternative, start using inbound marketing tactics.

Source: Hubspot

Get free links on other high traffic websites

It is the best marketing tactic which requires minimal effort to explode your traffic numbers. What you have to do is find the websites having high traffic and get free links for them. It will help you to redirect their traffic to your site by just adding featured link to the content.

Getting more visitors through this approach is easy, but you need to follow some steps to achieve the goals. Like:

  • Search for the keywords that are generally used by the people to find the information.
  • Make a list of the top 10 sites for particular keywords.
  • Take help from Technorati, link popularity, or Alexa Toolbar to evaluate the site traffic, connected links, and traffic appropriately.
  • Know more about URL, name of the webmaster, updated dates, the latest information, and other data before writing the content.

By following the above steps, you will be able to get more free links, generate more traffic to your website and increase business productivity quickly.

Word-of-mouth Advertising

Always remember, if you provide excellent services to your customers they will spread your marketing message like a virus on there on.

For this approach, you are no longer dependent upon people sharing face to face information; you can mention the experiences on social media or in blog posts to attract and convert more customers.

Sharing positive revenues will double the number of visitors and upgrade your business productivity at affordable cost and time.

Therefore, it can be said that word-of-mouth publicity is one of the best tactics to advertise your business and build a good brand image.

Focus on Branding

Every organization wants to gather more visitors but have they ever thought of the essential step to stay them active. If not then here is the answer. Put your brand at the top-notched position.

To make your brand stand out, you should consider the following steps.

  • Always choose the right photos and videos in your marketing material.
  • Use contrasting colors to represent your destination differently.
  • Add attractive taglines and compressed information to attract visitors.

These steps will help you to define every aspect of your brand and develop the right materials and target marketing goals.

Now, you might be thinking about the way to embrace branding. For this, you need to figure out the approach with which your business will be in the first place. If you are successful in achieving the goals, you can create online branding of your business and enhance your business productivity.

Source: medium

Set a marketplace

We all want to generate extra income and upgrade our business ROI. One of another marketing approach is to sell certain offers directly on your websites. You need not redirect to a specific supplier to provide the services.

By creating a marketplace, you can amplify the number of leads and get better customer experience.

For achieving these goals, you need to focus on the demands of customers and their feedback. Let me share 2 tips which will help you to start your marketplace with just one click.

  • Create groups or forums on Facebook to connect people and get.
  • Create a brief introduction to the reasons why to go digitally.

If you can create a specified marketplace, you can attract more visitors and convert them into potential customers quickly and elevate your business productivity.

Search Engine Marketing

Suppose, if you have excellent content, attractive and optimized website, but the visitors do not view it, then it’s of no use. Therefore, it is essential for you to dive your content into the top listing.

Don’t Worry! You can easily target this objective by using Search Engine Optimization approach. This strategy will help you to generate massive ROI and build a good relationship with more valuable customers.

To list your content into top search engine results page, you can generate backlinks, use more searchable keywords, and use appealing content. It will help you to optimize the content, images and other on-page elements to drive more sales without putting extra efforts. You can also read why use infographics in your digital marketing.

However, you can take help from search engines, Yahoo, etc. to rank your site at the top position. So, why to go for another tactic, if we already have a fantastic search engine marketing.

Paid Media Advertising

If you want to pace your business growth, you can go for the paid media advertising as it offers the most efficient solution to ramp up the traffic to your site.

On spending every money, you can earn ROI and get more links to your site. There are different forms of paid media advertising like paid search, paid social, display advertising, billboards, television, print ads, and radio commercials.

Always remember to have goals and track the performance of the site for which you are spending money. It will help you to get measurable benefits and catch more visitors attention.

Final Thought

Hopefully, you get an idea about the top marketing strategies and tactics which will help you to grow your business faster with lesser efforts. Before choosing the marketing strategies, you should evaluate your marketing objectives and goals and then focus on choosing the best marketing strategy which suits your objectives really well.

Before wrapping up this article, I recommend you to have in-depth knowledge about the right marketing strategy to success the business growth and attract more visitors to your site.


Sidharth. Professional Blogger. Android dev. Audiophile. Find us on Google+ Find Me on Facebook Follow Me on Twitter

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