Marketing is without a doubt one of the best ways to get more customers flocking to your business. No business can succeed without customers, and they won’t magically appear, so things like marketing are crucial for bringing them in. While there are many ways to market your products or services, PPC marketing (pay-per-click) is one of the best.
As with every type of marketing, you want your conversion rate to be as high as possible with PPC. The average conversion rate can vary depending on industry and things like that, but every company under the sun would love to see theirs get larger. A bigger conversion rate means more new customers.
With that in mind, let’s go over some great and helpful ways to improve the conversions for your pay-per-click campaigns.
Perhaps the best way to improve your conversion rate is to improve your ads. Testing plays a crucial role in making sure your ad is accomplishing what you want it to. If you simply put out an ad without testing it first, chances are it won’t be as successful or fruitful as it could have been.
In particular, A/B testing is a common and smart way to test your ads. This involves showing two or more versions of your ad to different segments of individuals, in order to see which performs better. It essentially removes the problem of having to guess which ad will be more effective.
While a single test is better than nothing, for best results you want to test early and often. Sure, testing can take some time and effort, but it will almost always provide you with better results.
While it could be your ads that are leading to a poor conversion rate, this isn’t always the case. It could be your landing pages that are to blame. Your ad draws people in, but it is often your landing page (and the content on it), that will close the deal and get people to convert.
If your landing page content is irrelevant, uninspired and simply not interesting, people may simply click away. You need to take time to optimize your landing pages and make sure they are delivering the best results possible.
Ensure your landing pages look good, are simple to understand and follow, and get directly to the point. Do your best to reduce visual clutter, and find ways to bring people’s attention to where you want them looking.
Social proof is another way to improve your conversions. Social proof is all about the idea that the things we do are often influenced or impacted by others. There are many types of social proof, and some of the most familiar are online reviews, testimonials and case studies.
You can put these social proofs to work for you by including them either within your ad or on your landing page. You could showcase the large brands or companies you have worked with, include reviews from happy customers, and anything else you think can help you appear more trustworthy and legitimate.
All of this can help people trust you more, and believe that you are a good option to work with. Being credible is critical in nearly every industry, and adding some social proof to your landing pages or improving what you currently have is always a good idea.
In conclusion, we hope that these three tips have been able to help you provide a boost to your PPC campaigns.