Video marketing remains to be a powerful channel for promoting your products and services. Regardless of your industry, you can raise awareness and develop deeper relationships with your audience through a robust video marketing strategy.
If you are planning to include video in your marketing mix, you might as well get started on YouTube. With over 1.7 billion unique monthly users online, the platform can be a tool for generating leads, enhancing sales conversions, and nurturing your business’s online presence.
To begin you need to know the type of content you will be producing on the platform. Here are five ideas to help you get started.
1. How-To Videos
One of the most popular types of content you can produce on YouTube, how-to videos come across as tutorials for using certain products or helping your audience develop certain skills. For instance, if you’re selling a SaaS solution, you can use tutorial videos to teach customers how to make the most of your product. You just need to keep how-to videos short and easy to understand, especially if you’re selling to people with knowledge about your products or services. To make these types of videos interesting, you can add brand-consistent graphics and use platforms like Thematic to find original copyright-free music.
2. Livestreamed Conferences
Is your business planning to organize a virtual conference where you invite thought leaders and decision-makers together? You can live stream the event so other people can join in and gain value without having to sign up as a participant. With YouTube Live, you can share your live stream through other platforms using Restream or Streamyard.
3. Product Reviews and Guides
Your audience will always want to know your thoughts about the products related to your industry. For example, if you are running an auto shop, you can create videos comparing different types of car wax. You can weigh the pros and cons and help a customer make a better decision before bringing their vehicle to your shop. Not only does this add to your credibility, but it’s also a great way to demonstrate your experience and authority in your niche.
4. Customer Testimonials
Customers need social proof to know whether they should buy something from your business. The best way to do that is to let past customers talk about their positive experiences with your brand. Video testimonials add credibility better than simple text testimonials you put out on your website or listing platforms like Yelp. A good rule when creating video testimonials is to interview previous customers about their problems and how your business’s products or services helped solve them.
You can humanize your business by creating a vlog series that gives viewers a peek at what’s happening behind the scenes. With this type of content, you can document company events, have a conversation with employees, and give updates on plans and initiatives. Apart from that, you can also interview thought leaders in your industry and grow your network outside your industry.
When it comes to video marketing, it matters to know how you can make the most of platforms like YouTube. Use these tips and start creating video content your audience appreciates.