Digital marketing is an umbrella term for everything related to marketing on the internet.
Websites, apps, email and mobile advertising, social media ads, video production, and promotion – all of these can be considered digital marketing. It is important because every single customer who shops online will eventually also do their shopping in a store.
This means that online sales are much less dependent on seasonality or proximity to the customer than traditional offline retail channels are.
Digital marketing is a great way to increase brand awareness and attract new customers.
Here are a few strategies to help give your business a boost.
Social networking platforms like Facebook, Instagram, LinkedIn, and Twitter can be used to post product and promotional content.
Run a few campaigns on social media to show people how your products can be used. Social media competitions give people the chance to win prizes that they would have otherwise never had access to.
You can have a contest once a week and encourage people to join by giving them valuable things like discounts and gifts.
You can use images and videos to promote social media campaigns.
Email marketing is one of the most effective ways to connect with your customers on a one-on-one level.
Creating an email list is fairly simple and if you do it right, it will definitely pay off in the long run.
Search engines like Google provide the option to do keyword searches online and create an attractive website for prospective customers to view.
Companies like YEAH! Local are experts in delivering SEO services for businesses in need and this is a great strategy to reinvent your business marketing.
Affiliate marketing programs can be developed in order to pay other people for directing potential customers to your business website. All you have to do is invite other content creators to share your website with their readers.
Reach out to popular bloggers and offer them a small commission for every sale that they get you.
You can also make money by giving an exclusive discount to customers who are referred through affiliate marketing programs.
Getting people to sign up for a service or download an app will give your business a lot of exposure without having to do much work yourself.
Online videos, articles and blogs can go viral really quickly if you are able to generate enough attention for them.
They can also increase your brand’s visibility and help potential customers find you.
Mentioning your business during a television show is a great way to generate further exposure for your products.
If you want to create a lot of attention for an article or video, you might need to do something that has never been done before such as creating an interactive website or turning the content into an app.