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How to Create Engaging Videos For Your Startup

(Last Updated On: February 23, 2015)

Getting your company name in front of as many potential customers as possible is one of the best ways to build your business and increase revenue.  If you’ve already created a great website and filled it with relevant content that’s engaging and useful to visitors, you may be wondering what else you can do to increase your business’ exposure.

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There are many different ways to increase your business’ exposure but one of the quickest and easiest ways is by creating unique video content.  But what type of video content do you need?  Well, that just depends on what you’re trying to accomplish. Here are a few quick projects you can complete in just a few minutes using one of the amazing business video templates available at Renderforest.

Video production has changed and opened up to everyone. There is no need to purchase expensive video templates or software, users can use this animated video maker to build broadcast quality videos.

In this Article we’ll show you the best types of business videos which works best for startups.

 

About us video

Have you ever noticed how hard it can be finding anything useful on an about us page?  What about the about us, introductory section of your website?  If you don’t know what it looks like, you should probably take a look.  Most likely, you’ll find a choked page strewn with randomly posed corporate photos that look as real and inviting as plastic fruit with important biographical and contact information displayed in obscenely small, hard-to-read font.  Not very helpful, is it?

 

One project you can complete quickly using Renderforest’s Company Introduction video template is creating an about us video for your website, professional presentations and lobby.  You can choose between 60, 90 and 120 second lengths and high definition video formats.

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Simply begin by clicking the red pencil in the first frame and uploading your company logo, then proceed through each frame uploading images and editing text as needed, until you reach the final frame.  Add a music track or upload your own music or voiceover.  When you’re done creating your video click export and Renderforest takes care of the rest.

Pro tip:  You can make your about us video about so much more than what your business does.  Your about us video can showcase your project portfolio and works in progress or introduce the members of your team, among many other things.  Make sure you include contact information that is clearly visible and repeated visually throughout your video.

 

Website Presentation Video

 Website promotional videos helps users to navigate over your website easily. You can highlight the most important points of each page using website presentation video project.  This template can be used for any kind of websites, including blogs, tech, news or media sites and more.

 

 Promotional video

What goes on at your business?  What type of information are you sending out to your employees and customers?  It’s probably not a stretch to assume that your lobby is covered with materials from all sorts of sources.  Do you have the television on?  You should turn every available space into a business opportunity.  Instead of using your lobby television to endlessly loop muted news and weather stations try creating custom promotional videos targeted directly to your customers.  Keep your customers up to date on new deals and promotions.

 

If you’re looking for a way to get your business out in front of more people, you have to consider your offline content as much as your online content.  Don’t let any of your space go to waste and above all else, keep your customers and clients informed at every opportunity.

 

About the author

Sayantan Mahato

Sayantan Mahato is an fun-loving freelance writer, who blindly believes that Pens are more powerful than Nukes. He has been working with many top-notch blogs which includes EliteDaily, LifeHack & ShoutMeLoud and is eager to write for your blog!

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