They say that starting a business is hard but quite frankly, it’s more of the beginning of the journey.
With competition getting stiffer in the business world, amidst other challenges such as inflation and the lack of enough operation capital, taking your business to the next level can be extremely taxing.
But one thing is for sure… at the end of the day, the success of your online business will depend on your client base and the sales you make by the end of any given period.
In other words, your marketing approach is fundamental to the growth and success of your business. With a good lead generation strategy, you can be sure to recruit a substantial number of new customers while maintaining the existing ones and boosting your sales. But how exactly do you go about it?
Here are 5 smart hacks to boost leads and sales for your online business.
For your online business to be successful in this age and day, you ought to understand the sales funnel and incorporate it into your marketing plan.
As far as online business is concerned, the sales funnel is simply the path or route taken by your website visitors or target customers to the point where they buy your service or product.
In a successful sales funnel, the 4 main stages, include: creating awareness -> attracting interest -> prompting decision and -> influencing action.
In a review of the Clickfunnels platinum plan, Jeremy Harrison from Hustle Life says that one of the best ways to exceed the industry’s expectations and grow your business is to simplify the sales process.
And, of course, the above is a simple description as the process may consist of various elements and factors to take into consideration. This makes it important to get some training on the sales process and lead generation in case you haven’t already.
These days, there’s literally an app for everything – no pun intended. But jokes aside, we live in a mobile-dominated world and people want to learn, do, and achieve things as effortlessly as they can.
For instance, most women nowadays prefer using an app to track their menstrual cycles, instead of second-guessing or having to manually track their days the traditional way.
People play games, pay for stuff, get entertainment, and shop using their mobile apps and it’s something many successful companies out there are using to their advantage. There are various ways to get leads using mobile apps.
For instance, you could develop your own app (at a cost) or use third-party apps to promote your content through PPC ads. The latter is probably something you’ve come across on YouTube and used well, it can work magic for your business.
Today’s shoppers of products and services are more likely to buy from your business if you provide them with helpful information, through meaningful content on your website or blog.
It is safe to say that content is the bone and flesh of internet marketing, and how you promote your quality content will determine how many converting customers you end up recruiting at the end of the day. It’s that simple!
At this point, we can assume that every online entrepreneur has a website for their businesses and online side hustles. But to generate more leads and get higher conversion from your traffic, your website needs to be optimized for SEO, speed, user-friendliness, and ease of use on mobile devices.
The latter is actually a key ranking factor that can affect your SEO, so you’ll want to opt between responsive vs. adaptive web design. In other words, it’s all about the experience a prospective buyer gets whenever they visit your site.
If you underestimated the power of social media, just do a simple search on how much some successful online businesses make from social media marketing. The results you get from Googling the estimated number of social media users worldwide are not any less intriguing.
To increase your leads and sales, you’ll want to become more interactive with your target audience, bump up your posting rate, provide information on current and upcoming offers (if any), and keep your audience and followers engaged.
Also, don’t forget to drop calls to action and purchase links regularly over various social media platforms whenever possible and suitable.
If it was a college lesson, we could go on and on about ways to boost leads and sales. We would probably need to make it a unit for the entire semester.
However, the above are just some of the most important hacks you can utilize to amplify your online business’s sales and see it soaring to the next level.