In this modern life of ours, it seems everything runs on the internet, and we practically spend more time in the virtual world. The majority of people use search engines to get what they want on the internet. So, knowing some SEO hacks is essential if you’re going to boost your digital marketing in 2020.
In this article, we’re going to show you some of the best SEO practices that you can use to be a winner in the virtual world. So, sit tight and read this article till the end. Here’s an infographic to cast a glance:
Many factors determine the success of your website. In the following, we’re going to go through 8 of these SEO factors that marketers might ignore sometimes, or pay little attention to them, whereas they are essential. So, here we go:
Voice searches took off and became an SEO phenomenon in 2018. Many people now use their digital assistants on the phone and other devices to do the “voice search.” SEO experts say that most voice searches are local. So, if your business depends on local customers or you want to target the audience in a specific geographic area, it is essential to pay closer attention to this trending method of searching.
Moreover, as people tend to use questions when doing a voice search, it is best to optimize your website posts for FAQs. That’s why we saw the emergence of long-tail keywords starting with the words “how,” “where,” “when,” “who,” and “what” in recent years. For example, people would normally say: “Ok Google: what are the best neighborhoods in London?” or “Who won the most Grammy this year?”
It might seem a little bit obvious, but creating high-quality and unique content is one of the primary and best SEO hacks, especially in 2020. You probably already know about evergreen content; as the name indicates, this type of content never gets old. Even if you wrote it two years ago, it could still attract new readers, because of its nature.
This long-lasting valuable content is especially precious for those who want to create high-quality leads that will last for a long time.
Don’t get me wrong; that does not mean that you should stop generating and publishing fresh content on your website. The thing is, evergreen content is more valuable as it brings you more ROI.
Besides having evergreen content on your website, you should also pay attention to the other factors for a post such as relevancy and the informativeness. As the old saying goes among digital marketers, “you want to create the best possible result for the searcher.”
So, the next time you want to publish a post on your website, ask yourself if this piece of article is robust, valuable, evergreen, and answering the searchers’ needs?
Google says social media is not a direct and useful factor for SEO ranking, so, why bother working on social media as an SEO hack? Well, although Google does not precisely reveal the impacts of likes and shares on your ranking, a study carried out by CognitiveSEO about social media SEO influence actually showed that the higher social media engagement a website has, the higher its chance to be among top search results.
Coincidence? We hardly think so. Social media, especially Facebook, Instagram, and YouTube enables marketers to engage with many people and lead them to their websites. That’s why many of them emphasize promoting their social media and don’t hesitate to use professionals to help them out. For example, many companies now use Instagram follower apps to expose themself to a wider audience range.
It seems that the Google algorithm does not put much value on footers like it did in good old days. But this does not mean that you should completely forget about this part of your website. What you have to do now is to instead of listing all of your products and services in the footer, only optimize that part with some of your main keywords. That’ll boost your website authority for those keywords as well.
So, remember to narrow down your items and only choose the best ones to appear on your footer.
Youtube SEO is not competitive at all because many YouTubers do not care about it. This fact actually makes this popular social media like a gem for your SEO practices. Don’t worry if you don’t know how to create professional videos. People won’t mind watching an amateur video as long as it is informative enough. Actually, some of them even like these videos more as they are authentic.
Want to know a tip about YouTube SEO? You need to make sure that it will get a lot of traffic within the first 24 hours. That’s why it is essential to link YouTube to Instagram, Facebook, Twitter, or other channels.
Long-tail keywords are all the rage these days. Because they contain very specific words, people love to use them to find what they want more quickly. That’s why you should use these long keywords as your H2s. For example, if you run a clothing website in London and want to write a promotional article your latest line of sportswear for men who are oversized, instead of using the keyword “buy sportswear,” you can use a more specific phrase such as “buy oversize sportswear for men in London.”
Another SEO hack that you might overlook is infographics. What a better way to transfer a lot of information in a concise way other than infographics? It’s worth mentioning that in some cases, infographics doubled the traffic.
The beauty of infographics lies in the fact that they make your content stand out, and people love to share them on social media and other places. They are popular because we all are time-minded readers, and infographics tell us the essential parts of an article in a glance.
Don’t forget to choose an excellent file name and alt text for your infographic.
As you may know, Accelerated Mobile Pages or AMP were developed to allow mobile users to have a better experience surfing the internet. Just like the other SEO hacks mentioned above, it is easily ignored by digital marketers.
In 2020, more than 50% of website traffic comes from mobile phones, and if you take a look at your Google Analytics reports, you may find this percentage much higher for your website. APM is a great method that gives your visitors an exceptional experience as it makes things simple and easy to load.
Although AMP does not allow you to use third-party software that allows visitors to leave comments or other engaging actions, many websites use it to shorten their website loading time and make the visitors stay.
When it comes to SEO, everyone tends to use the most common and recommended methods. However, if you dig more deeply, you can find some SEO gems that will change your website ranking destiny!
Rezvan is a writer and content creator at socialpros.co. She has dedicated her free time to explore and learn about different aspects of the digital world and digital marketing trends. She’s always been helping readers with her deep insights about pro marketing tips and tricks.