From the simple to the slightly more involved, here are just a few Search Engine Optimization (SEO) techniques to make your website more discoverable and boost its online performance.
1. Study Hard to Perfect Your Skills
One of the best ways to advance in any field is to head to college or university. Many institutions offer courses in digital marketing or similar, where you can get to grips with more advanced SEO approaches. Courses can last anywhere from a few weeks to 4+ years so do your research and choose the best course that fits your requirements.
If you want to get properly certified and be qualified for the higher paying positions, taking a full-time college course is recommended. It’s worth noting that any student loans you take out will need to be gradually repaid. However, there are certain types of relief you can receive, such as student loan interest deduction plans where payments will be taken out of your taxable income.
2. Keep Content Updated
It’s vital to keep uploading new content to your site. Many businesses do this via a blog, in which they share relevant information, tips, news, and other matters relating directly to their industry or practice.
If you add high-quality content regularly, not only will it keep site users coming back for more, but it will also make it more likely that your site will be given higher priority by search engines.
3. Know Your Keywords
Many people think of keyword research when they hear the term SEO and it’s true that this is an important element of achieving results. There are numerous online tools, some of them free, which will allow you to discover commonly used search terms that are relevant to the content of your site.
By inserting these terms into your copy in a way that feels organic and natural, you’ll be able to help your site climb the search results quickly. Keep in mind that the higher the search volume, the more competitive that term will be so try to find long-tail keywords that are not as competitive.
4. Spread the Word
You need to create as many routes to your website as you can. By spreading links to your information across the internet, you’ll be more discoverable and more likely to appear higher up the search results.
You can do this by guest blogging for other sites and online publications (this is most effective if you can include a direct link back to your own site), provide interviews and expert advice to journalists reporting on elements of your field or regularly share content from your site on social media.
5. Go Meta
Meta tags, meta descriptions, and meta titles will not be visible to visitors to your site but they will affect how it looks and can explain certain things to search engines. For example, meta tags dictate whether a line of text should appear as the page’s main title or as a lesser heading. Titles are often H1, then a secondary heading is H2.
Many sites also use H3 and H4 too, with the impact and significance of the heading reducing as its number goes up. Meta titles and meta descriptions explain the focus and content of a page. They’re displayed as a part of your result when someone searches for you, so it’s good to harness them in order to give a great first impression. Placing top keywords within your meta titles, descriptions, and tags will offer your page an even greater boost, ensuring it appears further up the search results.