No matter who your audience is, you can find them somewhere online. But before they can become customers, they have to know who you are. So, you have to get seen and create a relationship with your ideal customer.
The easiest way to do that is with video content full of value. But once you create your video masterpiece, it has to get noticed. Otherwise, how will it ever go viral?
It’s estimated that video will make up 80% of all internet traffic. There are tons of platforms available to post content on. But to use that content to grow your business, you need the right one.
It doesn’t matter if you’re a brick-and-mortar store or an online business– every business needs a website! Even if you post videos on another platform, they should also be on your website.
Search engines make up 63.95% of all unique visitors. So, your website is the first thing many prospective clients will see. Even people who discover you on a different platform will end up here.
That’s why posting videos on your site is so important.
With so many active users, Facebook is an excellent opportunity to expand your audience. But to make it work, you have to know this. The more interesting and valuable your content is, the more people see it.
Instagram is presently the third most popular social media platform. In any one month, it has over 1 billion active users and is still growing. This steady growth increases its potential and the opportunity to succeed.
Instagram is extremely popular for video content publishers. And it’s not hard to see why! Instagram offers multiple posting formats, and many are specifically for video.
Between stories, reels, IGTV, and live sessions, you’re bound to find a format for your video.
Twitter is another great place to attract free traffic. But it requires a different strategy from other platforms.
Sending a single tweet will only get you seen by a minuscule audience. Success with Twitter requires more consistency than other social media.
With Twitter, you need to consider the audience you want to work with. Twitter is most popular with 18-29-year-olds. So, if this isn’t the demographic you’re looking for, you may want to look at another platform.
Reddit has a similar number of members to Instagram. However, the two platforms are very different in many ways.
With Reddit, you can’t just sign up, and start posting. This platform requires more of a time investment than that. You have to become active in the community and collect karma before you post.
The other unique feature of Reddit is the diversity of the community. The platform consists of millions of subreddits, and there is one for anything you can imagine. So, no matter what niche or sub-niche you’re in, you can find your audience on Reddit.
Tumblr isn’t the most prominent platform. But it still draws a ton of traffic. It was recently ranked as one of the Top 25 websites in the United States.
To grow on Tumblr, try turning your videos into gifs or memes. It makes them easier to share and will get you in front of more people.
YouTube is the most known name in video publishing. It’s also the most used platform. Essentially, YouTube is a giant search engine for information. No matter what niche you’re in, this is a great place to publish.
With YouTube, SEO is everything. If you use the right terms, you’ll show up in more searches. And you’ll get more views that way.
LinkedIn is mainly geared to a more professional audience than other social media platforms. For that reason, it’s a great place to attract higher-quality traffic.
On LinkedIn, you can embed your content. That gives your content a much better chance of consumption than posting a link to YouTube.
Vimeo is one of the most popular video platforms. It’s also possibly the most user-friendly. With Vimeo, your focus should be on production value and quality.
TikTok is one of the newest video platforms. However, it’s growing in popularity every day. In fact, it’s already surpassed Twitter and many others with active users.
You can get right into creating videos with value. But it’s best to promote your TikTok on other networks. That will increase your audience much faster.
Video is one of the most widely consumed forms of content. It’s easy to do, and there are plenty of places to publish your content. The most critical step is considering which platform your ideal customer hangs out on.
But video is arguably the easiest way to bring attention to your business!
Torrey Tayenaka is the co-founder and CEO at Sparkhouse, an Orange County based video production agency. He is often asked to contribute expertise in publications like Entrepreneur, Single Grain and Forbes. Sparkhouse is known for transforming video marketing and advertising into real conversations.Rather than hitting the consumer over the head with blatant ads, Sparkhouse creates interesting, entertaining and useful videos that enrich the lives of his clients’ customers. In addition to Sparkhouse, Torrey has also founded the companies Eva Smart Shower, Litehouse & Forge54.