Everyone involved in digital marketing knows that guest posting can be an excellent way of getting high-quality links. If that is the case, why would anyone think that guest posting could be perceived as bad for SEO?
It is important to remember that in order to achieve a degree of success with this strategy you will need to use the best guest posting services you can find and adopt a current mindset when it comes to your overall link-building strategy.
Let’s take a look at the relationship between guest posting and SEO, in general. Understanding the role that guest posting plays in the current marketing environment will help you to see why it is a strategy that still works.
You have to play by the rules
If you want to continue to achieve excellent results from guest posting it is imperative that you appreciate there is a right and wrong way to go about it.
You may be familiar with the term Black Hat SEO. This refers to a strategy that attempts to manipulate Google’s guidelines and find a way to beat the system. Using questionable means to get to the top of search results is not the way to achieve long-term results and this is a prime example of how guest posting can be adversely caught up in bad SEO practices.
In contrast, if you deploy so-called White Hat tactics and adhere to Google guidelines, you will be able to generate organic traffic and witness a positive impact on your guest posting activities.
Play by the rules and guest posts can be considered good for SEO.
Quality not quantity is key
Another highly relevant aspect of SEO in relation to the use of guest posts is to focus on quality for the best results.
Publishing a guest post on a low-quality site is highly unlikely to generate any meaningful referral traffic. The way to make guest posting work is to focus your attention on getting your posts published on sites that enjoy high-authority status.
The best way of doing that is to use a good quality guest posting service. They will be able to produce quality content and get this content placed in the right places.
Achieve those two aims and you will see that guest posting can be very good for SEO.
What’s the verdict?
Can we say that, on balance, guest posting is good for SEO?
The answer is a qualified yes. As long as you play by the rules and adhere to a strict quality-control approach to content and placement, you should find that guest posting is very worthwhile as a link-building strategy.
It is only those that publish poor quality content on low-authority sites that might form the opinion that guest posting is not working for them.
As long as you understand how guest posting has evolved and the rules you have to follow for tangible results there is every reason to take a positive view of what guest posting can do for you and how it can be good for SEO.