Social media allows people to connect and exchange ideas, share their concerns and interests, and be entertained. Brands also get to connect with customers and increase their online visibility. However, you need to share compelling content to grow your following and increase your chances of converting your followers into customers.
So, if you’re looking for an effective way to grow your small business, a great place to start is posting fresh new ideas on all of your social media pages. If you struggle to come up with creative and engaging ideas, here is a list of innovative social media post ideas in 2021 to help you get started and grow your business.
Innovative Post Ideas for Small Businesses
While there’s an endless possibility of content to share on your social media pages, these are some of the most creative content ideas your audiences will appreciate in 2021:
1. Share User-Generated Content (UGC)
Sharing user-generated content is one of the best ways to build trust with your followers. Customers have been found to trust the recommendation of another customer more than the brand itself.
Find posts written by real people who have had some experience with your business or have used your services or products. This post idea can include testimonials and reviews like this best dating sites review or even photos of customers using your products.
2. Share a Snippet of One of Your Best Blog Posts
Sharing your blog posts on social media is one of the most effective ways to boost brand awareness, promote your products and services, and drive traffic to your website. Your blog post needs to be informative and captivating to ensure it contains lots of value for the readers.
The blog post snippet should contain a high-quality, eye-catching image and a clear and captivating title with a direct link to your website. This post idea helps entice the reader to click through to the link to read the rest of the blog and know more about your business.
3. Post a Heart-Warming Story About Your Business
Sharing a heart-warming story is a great way to appeal to the audience’s emotions and connect with them on a personal level. The post ideas can be an inspiring story about why and how you started your business or how your service or product transformed the life of one of your customers. Allowing people to see the human side of your business helps build credibility with your customers. You can share your heart-warming story in the form of a blog, video, or picture.
4. Create a Poll
Hosting a poll on social media invites your audience to engage and share their opinions and thoughts about a new product, idea, or recent news item. Ultimately, this helps drive traffic to your business website. A poll is a great option to consider if you’re looking for new ideas to put on social media and don’t know how to come up with blog post ideas.
You can use your social media poll responses for a blog on the topic. You can come up with great blog post ideas for an article simply by sampling responses from your followers. Using the poll question as your blog post title can also help boost your SEO and drive engagement.
5. Behind-the-Scenes Content
This is probably one of the best post ideas for small businesses since customers want transparency from businesses now more than ever before. Sharing behind-the-scenes content on social platforms can be exciting for your followers to see how you do business. Share a video showing how your products are made and what they are made out of or day-to-day operations.
6. A Shocking Statistic in Your Industry
If you’re looking for interesting post ideas for social media, a statistic or fact about your niche is something you may want to consider. Sometimes, it shouldn’t be all about a hard sell. Sharing facts relevant to your industry on social media is a superb way to provide value to your followers. Find a less-known fact or statistic in your industry that might be shocking and interesting to your audience and put it on social platforms.
Now that you understand what blog post ideas are, you should use them accordingly to help increase your following and grow your business. Next time you wonder where to get blog post ideas, refer to this post, and you’ll be able to come up with engaging ideas. What other innovative social media posts ideas can you think about? Let us know in the comments.
Davis is a marriage and family therapist. She has worked in a variety of therapeutic settings over the past 7 years providing services to children, adults, families, and couples. She is currently doing specific research on the topic. Miranda loves traveling and hiking.