How to increase sales with Sales Force Automation SFA softwareBlog 1080 6

Salesforce Automation (SFA) software is used for sales management in distributed teams. SFA software processes sales data and helps salespeople guide customers through the sales funnel.

SFA application to monitor the performance and activity of their team. Then, based on data automatically collected, it can generate sales plans and forecasts that are effective. SFA applications allow salespeople to make real-time recommendations about what issues to raise with customers at meetings, calculate individual offers, and even take a picture of the shelf to suggest what products they need. They can also order the distributor’s products from there.

Salesforce Automation (SFA) has many advantages.

  • Automation

These activities can automate without the intervention of a salesman once the system has been properly configured.
It allows you to integrate the SFA app with other CRM, calendars, or e-mail. It allows salespeople to support more leads and move through the next sales process stages faster with each customer. You can read another article if you are interested in Sales Acceleration issues.

  • Reporting and analysis

Salesforce Automation software can be used to support a single salesman and is ideal for analysing the activities of all sales reps. Each salesman logs into his account to monitor his work activity. It is possible to determine the average length of meetings, the most used sales materials by the team, and estimate customer profiles. This data is essential for the automation of the sales process. In addition, managers have access to certain data through SFA systems.

  • Integration

Information flow is often a problem for scattered sales teams. It is difficult for salespeople to share information in real-time about their activities. Managers find it hard to support and monitor salespeople’s activities.

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Functionalities of Sales Force Automation software (SFA).

Salesforce Automation software also supports and automates the after-sales service software process. This software has many modules that help salespeople in their daily meetings with customers.

For example, they perform repetitive tasks, allow electronic contracts, or transfer orders to the application level.

The application is integrated with the salesman’s calendar to show the order in which they should meet. The platform also uses GPS to calculate the best route and acts as a navigation device while driving. The salesman arrives at the address and takes the device with the application open. He then has a conversation about the customer. In the application, he states that he initiated the meeting. The SFA application supports the salesman throughout the conversation and tells him what issues to raise.

These are the top tips of these sales professionals.

  • Standardize best practices across all sales organizations

Standardizing best practices throughout the company is a great place to begin. Many companies use SFA to help their sales reps achieve the ideal sales process. When used with care, SFA solutions can increase sales, increase the close rate, and reduce sales cycle time. However, it isn’t a panacea. To bring in more business, you must still identify the best practices and have people at the front lines.

  • Do not waste your time. But don’t let narrow-minded thinking get in the way of opportunities.

Stop calling on mediocre leads to increase sales and reduce expenses. Your prospect intelligence is the key to SFA solutions. Companies try to identify their top prospects by finding out who their best customers are. Then they search for more. The sound is very logical. It is a logical conclusion. Analysing your customers and your competitors’ top customers is the best way to find emerging opportunities in the market. Track the effectiveness of your sales team and adjust the qualified lead pool to concentrate on the most profitable leads.

  • Balance your sales load

It is crucial to make sure that every rep does not have too many or too few leads. SFA solutions can be a great way to ensure that leads are distributed efficiently. However, they should also pair with good sales force management.

  • Connect your sales team with mobile tools

Mobile integration is the biggest trend in Sales Force Automation. Sales reps can connect to their customers and office via smartphones and Blackberry’s. It eliminates the “I’ll be back to you with this information” moments and can lead to more sales.

  • Get faster

It is a common saying that “Strike while the iron is hot” means that a good salesperson knows when it is time for them to close the deal. Leads stay warm, which increases the likelihood that a deal will come to you and not a competitor. SFA applications make it easier for leads to be tracked and help prioritize efforts.

  • Training and knowledge bases are a great way to support your sales team.

A sales knowledge base is essential for the most advanced and efficient SFA solutions. Strong best practices references are combined with self-guided e-learning programs to create the best knowledge base.

Salesforce Automation (SFA) applications can be an important component of your sales team optimization strategy. However, experts who manage outsourced sales teams have discovered that these investments rarely pay off without a solid foundation. It includes a thorough understanding of the business and constant focus on customers, competition, and successful sales.


Understanding your goals and the process of selling is important. There are many options on the market, each offering a variety of benefits. You want to make sure that the tool you choose is easy to use, scalable, and intuitive. Look for features like lead scoring and pipeline management, lead generation, and opportunity management.

Author Bio:

Advika Apte is a serial entrepreneur at Techimply, with experience in the technology-driven field. She’s keen to share her knowledge on a few technology-related topics with readers that can assist any kind of business. Her passion for helping others keeps her motivated.