Everyone who runs a website wants to be in the top searches of Google. However, this is not an easy task at all. Many people think that only good content for the readers can help you make it to the top searches. But unfortunately, that is not possible.

Good content is only one part of being in the SERP (Search Engine Result Pages). We should not forget the fact that SEO plays a vital role in improving a website’s engagement. It involves different tasks that work like different pieces of a puzzle.

One such essential aspect of SEO is backlinks. These play an important role in building a domain’s authority. However, this not the only purpose of backlinks.

Let us first understand what backlinks are.

What are backlinks?

In a layman’s language, these are the links on someone else’s website that direct the user to your website. It is more like how many websites recommend your website. It is an indication of the importance and popularity of your website.

Initially, Google’s algorithm was such that it depended solely on a domain’s backlink profile. However, these were easily manipulated with black hat SEO techniques.

People used Link farms for increasing the number of backlinks. Links farms are the websites that have only one purpose i.e. backlink generation. Such sites do not have any content and they host a large number of links.

But now, the SEO landscape for Google rankings keep on changing. Therefore, it does not matter if you are new to this link building process or you have been doing this for a long time.

It is very important to understand how a link is created.

<a href=”https://www.yourwebsiteurl.com/”>NAMEOFYOURWEBISTE</a>

Starting of the link tag

The first “a” mentioned in the link above stands for the anchor tag. This actually tells the search engines that a link to some other website or something different from this website is about to start from here.

The referral location

Now, “href” stands for “hyperlink referral”. After this, the domain name of the linked website is mentioned.

The anchor text

The next part is the anchor text i.e. the visible text on the page that is hyperlinked. Once you click on it, you will be directed to a different website.

The link tag closure

The “</a>” in the end depicts the closure of the link tag.

How can the backlinks help in improving your business?

Authority building

There are websites that have a huge number of backlinks. What does this mean? This means that a lot of websites rely on their content. Let us take an example of a news website. Undoubtedly, the BBC would have a lot of backlinks. Why? Because a lot of news websites use BBC’s news stories and give them a backlink.

Here, the game-changer is the content. If you write content that is real, which is trusted and proven, different websites will refer to it and you will get backlinks without even approaching some other websites.

As mentioned earlier, link building is similar to popularity. Your website is popular if it has a good number of backlinks.

However, getting more and more backlinks does not always work. Quality also matters. If you get a backlink from a website with good authority, it will benefit your website a lot. It is like a popular personality recommending people to use your services or products.

When the search engines calculate the relevance of a particular site to a keyword, it also checks the number of quality backlinks related to the keyword on that site. This is the reason why one should always approach websites with good domain authority for guest posts and link exchange.

Relevancy also matters a lot. For example, if you have a website about automobile accessories and you get a backlink from a website selling old cars, it would be considered as backlinks with better quality. The opposite is the case if you get a backlink from a website irrelevant to the content of your website.

Improves traffic to your website

Getting backlinks not only helps in improving the rankings of your website, but it also helps you get more and more traffic. Think about it. What if you get a backlink to a website with a huge amount of traffic? There are a lot of chances of diversion of the traffic to your website.

However, here also, relevancy plays a major role. Not only of the website but also the content of the page where the link to your website is appearing. Will a person reading about mental health immediately switch to something about food processing? Probably yes, but the chances are very low.

Relationship building

When you indulge in link building, you get to know about different websites that are related to your industry. You approach them for a link exchange or a guest post. After that, you provide them with the content they had asked for and in return, your website gets a backlink.

Sometimes, websites agree on mutual promotions that cater to the purpose of both websites. You benefit their business and vice-versa.

SEO purpose is one aspect but the link building process can actually help you build good relations with the influencers of your industry. These relations can help you immensely in your business.


Author bio: Manav Bansal works as a creative content writer at TABSCAP. He has been writing on various topics related to social media marketing, digital marketing, travel, education, and health. He also loves photography and finding new eateries in his surroundings.

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