Today’s consumers are more demanding than ever. They expect companies to offer the best possible service, products, and prices. The problem is most businesses are ill-equipped to deliver on those expectations.
Fortunately, you don’t need to allocate a considerable budget or hire a whole in-house team of information technology (IT) professionals to meet your customers’ needs. You only need modern technology and the right mindset to improve their experience with your business.
To help you get started, here are six ways that technology can boost customer engagement:
1. Streamline Customer Service
Answering phones is an integral part of your business. However, this traditional process is also time-consuming. This scenario happens for automotive entrepreneurs who must focus on delivering high-quality vehicle parts to their clients. But if they can’t provide excellent customer service, they may lose sales opportunities to their competitors.
With advanced technology like an automotive service kiosk, you’ll be able to engage with your leads. This tool allows you to provide services by delivering relevant information about your business. For instance, this technology can direct traffic to your site and optimize service appointments. Instead of receiving multiple phone calls at once, your prospects can obtain information about your products and services, which leads to purchase decisions.
2. Boost Web Navigation
Your website is perhaps the most critical tool in your arsenal because it’s where most potential customers will be exposed to your brand for the first time. If it’s complicated to navigate, they might never find what they’re looking for or become frustrated with the process and leave without engaging with your business further.
So, no matter how much content you have on your website, ensure your blogs are well-organized and easy to find. Doing so enables users to quickly access what they’re looking for without spending hours searching through endless content pages.
3. Engage With Your Customers
Customers who don’t feel heard or understood tend to worry about their purchases, especially when buying something expensive. If you can answer their questions immediately, you can help relieve their anxiety about buying from your company. Besides that, you might help them feel more secure about their purchases.
Live chat software is one of the best ways to engage with your customers and relieve their anxieties about their purchases. This technology allows you to communicate with them in real-time. You can still provide support even if your sales team is busy or out of the office at certain times. Customers also prefer this communication method because they don’t have to wait on hold or send an email when they have a problem or questions with your offers.
The first step in the sales process is to build trust with your prospect. To do this, you must understand how to use conversation to establish rapport. In other words, you need to learn to converse like a human being rather than a salesperson.
A video calling app allows you to communicate with your customers face-to-face, making them feel more comfortable and confident that they’ll get the best service possible. You can also use it to build trust between your customers by showing them what goes on behind the scenes at an event or an office location. Doing so will help establish loyalty and trust between both parties, so they’ll want to continue doing business with you.
5. Personalize Messages
Personalized marketing messages are more effective than generic ones because they create a sense of connection between the sender and receiver. For instance, if you send an email about a new product, you’ll lose their interest quickly if they don’t feel like they have anything in common with your business.
You can use technology to personalize your messages by incorporating customer data into your emails and other marketing materials. For example, if someone subscribes to your newsletter, make sure they receive special offers and discounts based on past purchases or birthday information. You can do the same thing if someone visits your website frequently but hasn’t made a purchase yet. It would be best to send them an email including links to some of the products they viewed during previous visits.
6. Encourage Social Sharing
As you run your online business, you know the challenges of making a sale. Prospective clients may feel that the investment is too significant and would rather wait until they have more information. If they don’t see positive reviews about your brand, they might be skeptical about buying from you and consider other alternatives.
Social media makes it easy for people to share information about your business with friends, family members, and strangers. Encourage customers to share photos, videos, and comments about their experience on social media platforms. To accomplish this, you may offer incentives like discounts or coupons. After that, include this user-generated content (UGC) as part of your web testimonials to encourage leads to purchase your products.
Managing your eCommerce store can be challenging, especially if you don’t know how to make your customers interact with you. Luckily, modern technology may assist you in boosting customer engagement in the six ways highlighted above. As a result, you can increase your digital presence to generate more sales.