According to stats gathered by Hashtag, over 1.1 billion hashtags were used in the first quarter of 2020. Around 15% of content shared on Twitter is a hashtag, while 40% of Instagram posts use one.

It’s no surprise that hashtags are so popular. They help people find new content, quickly scan through a list of phrases, and express an opinion on something.

If you want to grow your business and reach more people, it’s important to know how to use hashtags appropriately. They’re a great tool for promoting your products or services. Targeted hashtags can also generate more leads.

To learn how you can use hashtags for business, keep reading!

What Are Hashtags?

A hashtag is a word or phrase, without spaces, that is preceded by the symbol #. It is used to identify messages on a specific topic and to make them easy to find.

Hashtags are used on social media platforms such as Twitter and Instagram.

Hashtags are important on social media platforms like Instagram and Twitter because they help users to discover content and connect with others who are interested in similar topics.

By tagging their posts with relevant hashtags, users can make their content more discoverable and reach a wider audience. Additionally, hashtags can be used to connect with others who are interested in similar topics and build a community around a shared interest.

Learning How to Use Hashtags

Hashtags are a way to categorize content on social media platforms. They are created by adding the “#” symbol in front of a word or phrase (without spaces).

When someone clicks on a hashtag, they are taken to a page that shows all the other content that has been tagged with that same hashtag.

Hashtags can be used to organize content, find related content, and start or join conversations.

Why Use Hashtags Are Important

Hashtags are a form of social SEO. As you are growing your business, it’s very important to learn about social SEO and the various methods associated with it.

Using hashtags for your business is a great way to connect with potential and current customers. It allows you to share your brand with a wider audience and to track what people are saying about your company.

When using hashtag marketing, be sure to use relevant and popular ones that will reach your target audience. Also, don’t use too many hashtags in one post, as this can come across as spammy.

Finally, monitor your hashtags regularly to see what people are saying and to engage with those talking about your brand.


Now that you know how to use hashtags, your business will become more visible on social media. Hashtags will help customers and clients find your account, and also make your content more discoverable.

To get started, come up with a few hashtags that reflect your brand. Then, use those hashtags in your posts, and be sure to monitor your account to see what’s working and what’s not.

Learn more about hashtags on our blog, and you’ll be a hashtag pro in no time!