If you’re running a website, it’s important to track your SEO results so you can see how well your efforts are paying off. If you are like most business owners, you are always looking for ways to improve your website’s SEO. But how can you be sure that your efforts are actually making a difference?
In this post, we’ll show you 5 ways to track your website’s SEO performance to ensure you’re getting the most out of your investment and heading in the right direction.
What Is SEO?
Before you can learn how to track your website’s SEO results, you need to understand what SEO encompasses. SEO, short for search engine optimisation, is the process of optimizing a website for search engines like Google. The goal of SEO is to improve a website’s ranking and visibility through organic search traffic.
1. Use Google Analytics
If you are looking to track your website’s SEO results, Google Analytics is one of the best places to start. Google Analytics is a free tool that can be used to track various SEO performance stats. It can provide valuable insights into your website traffic, keywords, and other factors that impact SEO.
The first step is to set up an account and add the tracking code to your website, you will then be able to track how many users are visiting your site, what pages they’re looking at, and know exactly where they are coming from. You can also use Google Analytics to track how well your website is ranking for specific keywords and organic traffic results. By using Google Analytics to monitor your SEO performance on a regular basis, you can make the necessary improvements to your website and ensure that your site begins performing well on SERPs.
2. Use Google Search Console
When it comes to tracking your website’s SEO results, Google Search Console is the perfect tool for you. Google Search Console is another free tool from Google that can be used to track SEO performance. It provides you with crucial insights into your website’s performance, along with any information on factors that may be impacting your SEO.
Just sign up for a free account and add your website. Once you have completed that step, you will be able to track how your website is performing in Google search results. You will be able to track factors such as the average position of your site on search engines, your click-through rate (CTR), impressions, and more. This data is essential for understanding how well your site is performing and can help you to find and fix any site errors that might be negatively affecting your search ranking.
3. Use Bing Webmaster Tools
One way to track your website’s SEO results is through Bing Webmaster Tools. Bing Webmaster Tools is a free tool from Bing that can be used to track SEO performance and identify any issues that may be holding back your website. It gives your direct insights into website traffic, keywords, and other factors impacting your website on its search engine.
Much like Google’s free tools, to get started all you need to do is create a Bing Webmaster Tools account and add it to your website. Once you have successfully registered, you’ll be able to access a range of insightful reports. Use this to regularly monitor your SEO progress and then adjust your strategy as needed to ensure that you’re on track to achieve your marketing goals.
5. Monitor Backlinks
A website’s backlinks are a true indicator of SEO success. If you’ve been regularly working on your SEO strategy, you should begin to notice an increase in backlinks. Backlinks are links from other websites to your website and the more backlinks you have, the higher your website will rank on SERPs.
If you’re not working to build up your backlinks, you’re missing out on a major opportunity to boost your website’s search ranking. You can monitor backlinks using a tool like Moz or SEMrush. All you need to do is enter your domain name and review the data to track how many backlinks you have pointing to your site. When it comes to SEO, backlinks are one of the most important factors and should be included in any SEO strategy.
5. Use SEO Agency Reporting
The best possible way to track your website’s SEO results is to partner with an SEO agency. Skilled SEO agencies have access to a wide variety of data and experts who can help you understand exactly how your website is performing and where improvements need to be made. An SEO agency will provide you with monthly or even quarterly reports on your SEO progress and performance. By partnering with an SEO agency, you can be positive that you are making the most of your website’s SEO efforts.
Having trouble deciding what to look for when hiring an SEO Agency? When it comes to SEO Finsbury Media are the experts. Finsbury Media is a London SEO Agency that specialises in optimising and ranking various websites. Not only can they help boost your search ranking but will also provide valuable insights into your website search engine performance. Get in touch with the London SEO experts at Finsbury Media today.
Tracking your website’s SEO results doesn’t have to feel difficult, use these simple tools to track your website’s SEO performance and discover which strategies are working and which ones need improvement.
So whether you’re just starting out with search engine optimisation or gave been making efforts for the last few years, using these tips and tools will help you track the success of your search ranking and help you to make any adjustments along the way.
Angel Martins is a longtime New York Writer and Marketing Specialist, at the UK’s leading Digital Marketing Agency, Finsbury Media. Finsbury Media offers a full range of digital marketing services, growing businesses across the UK and globally. Angel is passionate about all things Tech, Marketing, SEO, PPC, Web Design, Social Media, and more.