If you are an entrepreneur providing businesses with a service, then landing business contracts is most likely one of your top priorities. After all, the more people pay for your services, the higher your salary becomes. It’s not just about quantity, though – high-quality contracts with big businesses mean an increased chance of steady, high-paying work. If you’re interested in achieving this, read on.
Create a Fantastic Pitch
To appeal to better clients, focus on improving your pitch to appear more professional. A couple of ways to do this include showing your uniqueness, practicing in a mirror, and keeping it natural. Confidence makes a huge difference, too. If you are a painter wanting to prove your talent in a pitch, for example, you should highlight the interesting paint jobs you’ve accomplished.
Show Proof of Insurance
Having insurance is crucial for any entrepreneur or business owner. Browsing and obtaining insurance online can get your certificate of liability insurance, which allows you to show anybody your insurance without the hassle of paperwork. Not only will your clients appreciate the professionalism that comes from having quick and easy proof of insurance, but it’ll also give them peace of mind that you can cover the costs in case anything goes wrong.
Do Your Research
Before entering a meeting or a networking event, do your research about the person/company you will be speaking with. By understanding what their company is, you’ll have a better idea of what they might need, which will help you tailor your pitch toward them. Plus, the potential client will appreciate your attention to detail, which will only help you seal the contract.
Focus on Your Brand Image
For businesses, a brand image is everything. Even if you nail your initial pitch, if a potential client goes home to research multiple potential businesses to work with and another has a better image than you do, then you’re likely to lose out on the contract. Improving your brand image isn’t something you can pull off overnight – you must consistently provide excellent results while improving your marketing skills. An array of positive reviews alongside a catchy logo can do wonders for how others perceive your business!
Showcase Your Unique Skills
What makes you stand out from the rest? Showing off your unique skills will help you stand out from the crowd, so locate what they are and put them on show. Many businesses hear multiple pitches, meaning that a unique trait could help you secure the contract.
Work on Your Website
Your website shows potential clients who you are, what services you provide, and everything else they need to know. For this reason, you must ensure your website is attractive, user-friendly, and informative. If you are a decorator, for example, it helps to include images of your previous jobs, as this will give potential customers an idea of what to expect. Don’t forget to polish the writing and only use high-quality photos, too.
Landing better contracts is all about becoming more appealing. By following these steps, you’ll soon land consistent work with bigger companies.