SEO stands for “search engine optimization,” which is a company’s strategy for increasing traffic to their website by letting search engines like Google and Bing know about the content. Websites use SEO to target people who are interested in what they have to offer.
Finding the best SEO agency for your business can be a difficult task, so we’ve put together this list of questions you can ask agencies and tips for what to look out for. We’ve answered the following questions about how to find the right SEO agency for your business:
Questions to Ask About the Right SEO Agency:
1. How long have you been in business?
You want to know how long the SEO agency has been in business. The longer they’ve been around, the more experience they have, and the better be they are at what they do.
2. Do you have clients in my industry?
You want to work with an SEO Agency in Sydney that has experience optimizing websites for your particular industry. An agency with experience in your area will better understand the unique challenges of your industry and how to tailor its services to meet those needs.
3. How many clients do you have?
You need to be able to trust that the agency is working on your account. An agency that has a high volume of clients will be able to provide better service. Look for an SEO agency with a large client base because they’ve got to be doing something right to be so successful.
4. What are your rates?
You need to know how much you will be paying for the services you will receive. The agency needs to explain how they calculate their costs, so you know exactly what to expect.
5. What is your average client retention?
The SEO agency should be able to tell you how long their clients stay with them. Happy clients tend to stay for a longer time. If you see long retention times, it tells you that what the SEO company is doing is working and their clients are pleased with their work.
You must understand that SEO takes time
You aren’t going to see immediate results after hiring an agency to perform SEO on your site. It’s essential to understand this up front and not expect things to change overnight. There are cosmetic changes that you may see right away if they’ve made adjustments to your website, but to see true results from SEO, you need to be prepared for a longer-term commitment. It’s going to take weeks, if not months, for you to begin to see more organic traffic coming in from Google.
SEO is a long term gain where you see gradual results over time
Be patient and allow the SEO agency to do their work. While it’s true that you can look at the numbers and see a rise in traffic, it is hard to explain the impact an increase in organic traffic has on your bottom line.
Another critical point to make here is that SEO isn’t just about getting a ton of traffic. You want targeted traffic that will turn into customers. The amount of traffic you get is meaningless; the number of new customers is what you want to pay attention to. Highly targeted traffic is what you’re after an SEO agency worth their salt will help drive it to your business’s website.