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Maybe you’re a new business owner and you want to take your products and services online. You’re pretty familiar with social media so you start learning about digital marketing.
For any business, social media can be one of the best ways to connect and engage with your target audience.
Statistics show that billions of people spend hours scrolling through their phones, looking at social media. Not utilizing it for marketing and promoting your business would be a big mistake.
Creating the main account for your business is ideal. Having many accounts that can support your main account is an even better idea.
Creating many accounts can be helpful for businesses because of the following reasons:
- Followers are everything in this world. If you’re just starting out, a few followers from “other” accounts can be helpful.
- When your other accounts interact with your main account, you generate engagement. This is a good way to be more visible to more people.
- You can engage with other people and encourage them to give your main account a visit.
- Your other accounts can serve as benchmarks against your competitors. You can see what they’re doing without them knowing it’s you.
These are the benefits of having multiple social media accounts to help build up your company’s social media presence. On the other side of the coin, we also have to consider precautionary measures when using multiple accounts as part of a marketing strategy.
You can’t just create multiple accounts on one computer and call it a day. That will get your accounts banned from the social network and all your hard work setting up accounts will be for nothing.
This is where proxy servers come in. As there are a number of different types of proxy servers, how are you supposed to pick the best one for you?
First, if you’re new to the proxy world, a short discussion about proxies might help bring you up to speed.
You can think of proxy servers as a screen between you and the internet. You’ll use the internet as usual but with extra security. Proxy servers mask your IP address with another IP address, making your site more secure.
How does this offer more security, you ask?
When cybercriminals try to track you, they’ll see your proxy server’s IP address. Your real IP address will not be visible to them.
Aside from this, a proxy server also helps you access the internet as if you’re in a different location. This is useful if you want to see the information that is specific to that area only.
This is also useful if your social media accounts are targeting a specific audience. This target audience may only be available in a specific area. It’s surprising how much valuable local information is available on social media.
To make a long story short, if you create multiple social media accounts with the same IP address, chances are, you’re going to get banned.
Social media platforms take precautionary measures to keep their platforms safe. If they detect suspicious behavior such as your unusually frequent visits to their site, they’ll try to shut you down before anything bad happens.
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Let’s explore how we can make sure that we choose the right proxy for your social media accounts.
First of all, the problem with a public proxy server is in the name itself; it’s public.
Anyone can google “free proxy server” and they’ll be able to access the public server. If a lot of people can access the server, chances are, it’s going to be slow because it has to handle a lot of traffic at the same time.
Second of all, even if it’s a public proxy, someone is still managing it. When you access your social media account with these proxy servers, you’re also potentially giving those managing the servers access to your account.
This leads to possible problems such as data leaks, hacking, or even scandals.
Using a private server is a better option. You’re probably going to have to spend a little here, but it’s a very good long-term investment— you’re making sure that your data is secured.
Solving a data leak problem because of hackers will cost you way more than purchasing a private proxy server.
When you’re handling social media accounts, it’s good to have just one social media account on a designated proxy server.
We’re trying to avoid multiple accounts with one IP address in the first place so if you’re going to have just one private proxy server for all of your accounts, that kind of defeats the purpose.
Social networks also try their best to secure their platforms, so if they’re able to track all of these accounts with one IP address, you’re going to end up with all of your accounts getting banned.
As important as it is to have just one social media account to one proxy server, it’s also important to make sure that your social media account is unique.
What exactly is “unique”?
Since you’re already using proxy servers, your social media accounts will have different IP addresses. Unfortunately, if the social network detects that multiple accounts have the same content and information, it may resort to shutting your accounts down.
It’s going to be time-consuming to come up with unique information and content for each account, but if you want to maximize your proxy for your social media, you’ll have to do it.
It was mentioned earlier that proxy servers help you access the internet as if you’re in a different location.
On the bright side, you can access information curated for that specific location. Unfortunately, this leaves you burdened with the need to be consistent with your location.
If you access your social media account in Asia in the morning and then all of a sudden you access it in Europe after 4 hours, that’s going to raise suspicion.
The social network may detect this as suspicious behavior and may lock your account as a preventive measure.
As a general rule, stick to the same proxy server for your social media account. If you created the account in Asia, only access the account through the Asia proxy server.
With this in mind, choose a proxy server that is located in your target area. You can have multiple proxy servers in an area so you can rotate your social media accounts from one server to another.
Just remember to not log in to your account in a location that is impossible to be reached in a short period.
Bots are there to help you do repetitive tasks way more quickly than you can do on your own. Think of them as little helpers that leave you free to take care of other important tasks.
As an example, bots will do the repetitive work so that you can use your time thinking of valuable content to post.
As amazing as proxy servers sound, some of them don’t work well with bots and tools. This will add a little aggravation for you since things might not run as smoothly as you’re used to.
There are a lot of proxy servers on the market including servers suitable for specific uses such as SSL proxies, SEO proxies, and data center proxies. Each proxy fulfills a specific requirement
Finding the right proxy for your social media needs is important for maximizing your social media account and guarding your sensitive data.
Making sure that the points presented above are checked off your list will guarantee a better experience utilizing proxy servers for your social media accounts.