Google Play Link Building Strategies: How it Works?


In a world of 7.8 billion people, we have 5.20 billion unique mobile phone users. All these people use a fair number of apps every month. These apps need to be seen by users. This visibility should lead to downloads. This is exactly where Link Building Strategy comes to the fore.

Just like SEO is needed for website optimization, ASO (App Store Optimization) is needed for apps optimization.

ASO helps in maximizing the visibility of an app in the app store. It also helps in increasing the conversion rate to generate a good number of organic downloads.

Backlinks form an integral part of ASO rankings on Google Play Store. You have to bear this thing in mind: all the backlinks created are not the same. There are backlinks and then there are quality backlinks!

It’s easy to get backlinks but getting STRONG backlinks is what matters and can be the game-changer. So, let’s focus on them!

What are quality backlinks?

These are the links that come from high websites. They should be in tune with your application. In short, they should be relevant to your topic.

Let’s see how the Link Building generation can be achieved:

  • Website
  • Guest Posting
  • Media
  • Social Media
  • Events
  • Content
  • Directories


Your own website or a landing page (a dedicated one) can become a good source for generating backlinks.

Simply link your app to this. Of course, you’ll have to ensure that your website receives enough reliable (authority) links because it will give an equal amount of authority to the app linked from this site.

Guest Posting

Writing posts on other blogs in your sector/niche is what guest posting is. This way you build sweet backlinks to your app page.

But here is a catch! Partnering with just any random blog or site is not going to help.

Select a blog of good quality relevant to your niche. Guest posts mostly include the link to the writer’s application or website.


Leveraging media to get backlinks is another good source to build backlinks.

Media can be the general media or you can have specialized media. Make a press release and approach them.

They can publish it. And if that happens there is every chance that they shall include a link to your app.

In case, this media interaction is too much of a hassle for you, give this part of your work to a Publicist. They know the ins and outs of this business

Social Media

Your profiles on different social media channels like Facebook, Pinterest Twitter, Linkedln is necessary. While creating profiles ensure that you use the full Play Store URL.


Look for opportunities to participate in events relating to your business. These events are usually publicized and they do manage media links. So, get a link from the event’s website.


Create content-rich in facts and data. Informational content does get noticed. Include relevant Anchor Text to get a backlink.

Go ahead and put your content in the public domain to get more backlinks.


You can get nice backlinks from startup directories like Crunchbase, AngelList etc. Just get listed on them.

A FEW things you should stay away from while building links are:

Resorting to black-hat techniques. This buying and selling of links are a total no-no! They do more harm than good.

The automated generated links and the links of poor-quality websites should be avoided.

As an app developer, your job is certainly not over unless and until you get down to the nitty-gritty of app marketing.

The app space is an extremely competitive place. There are challenges, no doubt! This is where mobile app marketing companies come in picture- Moburst, Yodel Mobile, Zoomd to name a few.

They have certainly made a name for themselves. They have their marketing strategies in place which includes Ads, ASO etc.

These app marketing services do not come for free! They are going to charge for you app’s marketing and promotion.

This is something where you have to take a call.

If you’ve developed an app and don’t want to start spending before obtaining any revenue, you can choose to go solo. Follow the strategies given. Put on your thinking cap to add your innovative ideas to market your app.


Google store backlinks play a huge role in app marketing.

Focus on visibility, increase in traffic to the listing, and conversions by adopting Natural Link Building Strategies. This way you can grow your business exponentially.

Author Bio:

Venkatesh is a serial entrepreneur with a distinct passion for taking nascent businesses to great heights. An early entrant in the mobile application technology, Venkatesh grew his flagship company, Dot Com Infoway (DCI) to be recognized as one of the world’s leading digital marketing, web, and mobile app development & marketing company.

About the author


Professional Blogger. Android dev. Audiophile.

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