The majority of the global population has a smartphone these days, which is why countless businesses are launching their mobile apps. However, there’s considerable competition in the mobile app markets, which is why a business needs to ensure their development process factors in their customers’ needs and beats competitors. Throughout this article, we’ve put together six features that all business mobile apps need for success.


The power of technology will forever face a continuous battle against cybercrime, which is an obvious threat to the success of a business app. For example, if a mobile app is breached, countless customer credit card details and other information will be compromised. If this happens, your company’s reputation is on the line, and you will lose customers. Therefore, you must use the best mobile app developers in London, which will ensure proper security measures are in place for your app.


If a mobile app doesn’t run properly or it’s plagued with ads, people will turn away and use another service. Therefore, you need to make sure your mobile app will perform on any compatible device. In particular, the app should load fast and the latency must be kept to a minimum. Again, a quality UK app development agency will be able to take care of this for you.

Android and iOS Integration

Even though there’s one clear winner, the market is heavily split between Android and iPhone users. Therefore, unless you want to risk cutting off half of your potential mobile market, you should make sure that your app is compatible with both marketplaces. To successfully code your app for both infrastructures, turn to your mobile app development agency.


Your mobile app is designed to strengthen the relationship between your brand and customers, which is why personalisation is essential. People enjoy using apps that can be tailored to their preferences, which may include changing background colours, alternating settings, and adjusting the font.

Quality Customer and Business-Based Features

Features that are tailored towards customers help to receive a positive response, and it will increase your app usage. These types of features include:

  • Quick service desk access
  • Appealing layout and design
  • Stable and reliable workflow
  • Covers user needs on a case-by-case basis
  • Simple user interface with no pain points

When it comes to features that are designed around your business, it involves active user retention efforts, a simple update facility, little maintenance costs, and simple payment systems.

Offline Access

Customers don’t always have access to the internet, but that doesn’t mean they shouldn’t be able to access your app. Even though some of your features won’t work offline, it’s important to facilitate app usage offline. To determine which features can be used offline, it’s best to talk to your mobile app developers in the UK.

If you want to stand a chance of succeeding in the tech world we’re living in, your business will have to have an intuitive mobile app. To make sure yours is developed to the highest standard, explore businesses specialising in app development in London.