It is possible to advertise a business, product, or service through event marketing, which is the planning, arranging, and implementation of an actual or virtual meeting to reach a target market, benefit them, and further your company goals.
Knowing this, it’s important to understand some marketing statistics:
- 82% of businesses claim to use content marketing.
- In 2022, 80% of advertisers who create podcasts and audio content intended to spend the same quantity or more.
- According to 60% of marketers, content marketing creates demand and leads.
- 76% of marketing professionals view inbound links as a primary indicator of the success of their work.
- Compared to B2B websites with company-focused content, educational B2B blogs receive 52% higher organic traffic overall.
Furthermore, we need to have specific strategies and ideas when it comes to marketing, so let’s discuss the most important ones in event marketing in particular.
What are event marketing goals?
Typical event marketing objectives include:
- Increasing attendance
- attracting new customers
- Increasing revenue or sales
- Increasing brand engagement and brand awareness
- Creating lead
- Adding value for current clients
Defining your goals will help you reach out to the right target audience, which will increase possibilities for complete success. Let’s be more forward to some proven strategies.
Collaborate with influencers
Because social media is one of the finest locations to interact with pertinent influencers in your area, this tactic might help you get the correct kind of attention. Examine social media influencers that operate in your industry and are active on several social networks. Never underestimate the power of spreading the word, which is still one of the most powerful and important strategies.
When making purchases, many people still go to their friends or other influential people for advice. Influencers may tout the event’s awesomeness, the benefits of participation, or the simple fact that they will be there.
This makes social media marketing a powerful tool, but don´t forget some other options, such as media wall marketing and similar.
Think of benefits for your attendees
From the standpoint of the participant, thoroughly consider the advantages of attending your event. In what ways will it benefit the client?
There are frequently complicated reasons why people attend an event. There are legitimate public and private motives. Think about ways to appeal to several overt and hidden reasons that people have for going to an event.
Make the advantages obvious and uncomplicated. Potential participants will stop attending if they don’t comprehend the offering. If the benefits are not obvious, they won’t waste time trying to find an excuse to attend. However, if you can get their attention by offering a potential solution to their problems, they will be more likely to pay attention.
Give discounts for early registrations
Since it is still quite effective in these two key areas, offering early bird reservations at a discount is a very well-liked marketing strategy for many businesses.
By creating a feeling of urgency, you are drawing conversions in a very powerful way. The cash flow of your event might also be helped by selling early bird tickets.
Because people will speak about it, it’s a tremendously efficient way to create buzz and expand your audience.
The concept of early bird signup is very straightforward: depending on the timing and goals of your event, you may set up many stages or phases and gradually raise the ticket price.
Make a summary and promote your event
If someone has never heard of your event before, write a thorough summary. It is a chance to pique someone’s curiosity and comprehension. Consider the best manner, to sum up, the mission and advantages of the event in a few phrases or a few minutes.
Utilizing social media is a great way to test and gauge the effectiveness of your content to see what connects the most. You can experiment at no cost by applying this growth hacking strategy to your social media channels. You have nothing to lose.
Once done, it should be conveyed to all your important people so that everyone is giving out a unified message.
Personalize your event
Consider a particular item that will communicate directly to each person. Establish a consistent approach on how to promote your activity to this particular stakeholder, and start audience segmentation in accordance with that message so that you can more closely tailor your messaging to them.
Every Facebook post, piece of information, and email you intend to send should be carefully reviewed from the perspective of the recipient. Think about the result you want to achieve, why the receiver should even care, and what response or action you might reasonably anticipate. If the message is weak, it won’t likely stand out from the crowd and get their attention.
Think about the effective frequency
The first time someone hears about your event, it is doubtful that they will participate. Appropriate frequency is the number of occasions a message must be heard before anyone takes action. Numerous professionals can guarantee that the key number is somewhere between 7 and 10.
Your chances of making a sale or engaging customers significantly rise if you can identify and prepare a variety of interactions for stakeholders to meet your event marketing. Although the outcome cannot be guaranteed, it is usually advisable to plan for more touchpoints than are necessary to motivate a stakeholder to take action.
Invest in content marketing
Establishing your thought leadership through personal blogging as well as guest blogging on sites and blogs in your area can be a terrific method to increase registration.
The key idea here is to focus on providing value to your intended audience and building credibility rather than just utilizing your material to advertise your event. To encourage more people to read your material, you should also use SEO techniques.
Furthermore, you can use email marketing, Google Ads, or Facebook ads as another method for event marketing promotion.
Using event marketing methods, you may have an impact before the event and keep the momentum going for your company or nonprofit long after.
Use this chance to demonstrate to them that you value their wants and objectives and that you will go above and beyond to provide them with what you have to give. Start preparing for your event planned and use these promotion techniques to make it a huge success.