When you are having a website designed and built for you, there are many factors that you need to consider helping to ensure it looks fantastic and is also functional. You will want your website to be user-friendly and intuitive to use, but it also needs to look eye-catching and keep the user’s attention. There are some common mistakes in website design that you will want to avoid, and below are some of these mistakes to help you get started.
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Avoid A Busy Website
When we say busy website, we are not referring to the traffic visiting it, but rather having too much going on with the web page. You need to channel the user’s attention and direct them to where you want them to go, and if there is too much going on, they may leave the site quickly. You want to keep it clean and streamlined, and straightforward to navigate for the user, which should perform much better when you look at the data you get from Google Analytics.
Not Enough Going On
It can be just as bad for a website when there is not enough going on, and you will want to avoid having large parts of a page that are empty and offer no value. Your website has to be visually stimulating and has enough content to engage its users and hold their attention. If your website is not doing this, you will struggle to make it a success. You may need to find website designers Cardiff or your local area has to assist in changing it.
It Is Not Mobile Friendly
Another common problem that some people face is that they do not make the website mobile-friendly. The search engines such as Google now use the mobile version of a website when deciding where in the search listings a site should appear. If your website is not mobile-friendly, you will struggle in two areas. You can find that you struggle to achieve the top rankings in the search engines. You may also see your bounce rate increase as people come straight off it as they have trouble navigating it.
Poor Calls To Action
Calls to action, also known as CTAs, are ways to entice a specific response from website users. It could be to get them to call you, send an email or enquiry, or click on a link. You need to have your CTAs in a good location on your website. This can help engage your audience, get them to spend more time on your site, and ultimately increase sales.
Writing Content For The Search Engines
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Many websites also fail when it comes to the content on their site with too much focus on the search engines rather than the website users. You need to have keywords and unique, engaging content to rank a website, but that does not mean the more keywords you have, the better it will perform. When writing the content, you will need to keep the users in mind, and stuffing too many keywords makes it read poorly.