Best Referral Marketing Softwares to Look at in 2022


Source: InviteReferrals

Referral marketing involves promoting a product or service using referrals from an existing customer base. It is usually done by word of mouth and can be a very effective marketing method. As with most types of marketing, you can simplify your workload by automating the process using specialized referral marketing software.

We’ve looked at a selection of tools here to give you an idea of some of the referral marketing software available today.



The software which has made it to the top of our list is InviteReferrals. It is regarded as one of the best Referral Marketing Softwares. InviteReferrals is a powerful yet easy-to-integrate program software that helps you grow your business and get new clients through referral marketing.

It integrates with multiple e-commerce platforms, including WooCommerce, Shopify, Magento, MailChimp, and more.

Users can use the InviteReferrals mobile app to invite their friends through the referral program. The friend who accepts the invitation then installs the mobile app. The InviteReferrals email sends a coupon to the referral provider to encourage referral application.

InviteReferrals provides a detailed analysis of client referral programs, including calls filtered by referral channels. They track every action in the app, from shares to clicks to successful referral conversions (registrations, sales, mobile app installs).


  • It helps identify the most influential referral sources and track data at the individual user level.
  • You can create entire campaigns without the help of a designer or developer.
  • It works on all devices and platforms. The reference check is automatically adapted to the platform.
  • A/B Testing

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Referral Factory

Referral Factory offers over 1,000 referral program templates used in various industries worldwide. They offer 18 different languages, many different integrations, and, of course, their referral program!

This referral program focuses on their branding capabilities with countless template options that don’t require developers. Their drag-and-drop program allows you to access real-time data to determine when to release rewards, or you can automate it all, which is usually easier depending on the program’s size.


  • Flexible API
  • Numerous customized templates
  • Multiple Integrations


You can easily enroll customers, influencers, and associates in targeted and personalized referral campaigns. Companies can manage all ambassadors, monitor key performance indicators and optimize referral programs in real-time. Customers can offer and test different incentives for different campaign segments and automate the rewards process.


  • It automates the process of tracking, rewarding, enrolling, and managing your customers, affiliates, influencers, etc.
  • Helps in monitoring key performance in real-time.
  • Easy to use customizable templates


Friendbuy helps you get your referral program up and running quickly and easily with simple code snippets to spread your program.

The Friendbuy widget template is mobile-friendly and optimized for easy promotion and sharing. You can enable referrals anywhere on your website or mobile app.

Friendly automates honoring any reward: coupon codes, account credits, loyalty points, gift cards, and more. With robust fraud detection algorithms and flexible reward criteria, it evaluates every purchase to ensure reward quality.

You can optimize user referrals by A/B testing each part of the referral funnel. Experiment with different offers, creative content, and messaging to discover what leads to more shares and conversions. Friend boy makes it easy to create variances and measure returns for all your KPIs, and it turns around quickly when you identify champions.

Also, this software equips you with email templates to maximize your automation schedule and the flexibility to create custom communications. You can easily set up event-based triggers and reports to enable more interaction with customers and prospects.


  • Advanced Segmentation
  • Customizable templates
  • Allows A/B Testing
  • Allows Third Party Integration

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Mention Me

Another referral program made to our list is Mention Me. You can A/B test by group, testing all elements of your campaign, which gives results in the first six months. The Mention Me platform offers “name sharing” to record real-world conversations. Friends can get discounts by entering the name of the friend who referred them.


  • A/BTesting
  • Works with two JavaScript tags
  • Supports multiple languages and currencies
  • Available in different languages

Referral Candy

Referral Candy is a referral program suitable for beginners. It integrates with Amazon Webstore, Etsy, Shopify, Magento and many other sites. You can easily build any program you want, customize programs and rewards, and change how things look if you need help from developers.

Easy-to-publish dashboards show trends, analytics, and communications, and you can generate reports on performance and improvement when needed.


  • It is easy to set up
  • Numerous templates for creating email messages
  • Affordable
  • Provides out-of-the-box software solution


Vyper is a marketing tool that helps execute viral campaigns. You can create promotional campaigns, rewards/loyalty programs, or giveaways using VYPER software. It has easy to build campaigns and focuses on your brand efficiently.


  • Tracks leads
  • Helps in tracking purchase referrals
  • Has a free plan


InviteBox is hosting software that allows businesses to easily create various sales promotions, such as instant rewards and sweepstakes. The platform includes all the technology needed to build a hosting program in one package.

Marketers must set up their referral code and copy and paste the widget code into their website. The InviteBox software takes care of the rest.


  • Easy to use
  • Integrates with WordPress sites via plugins
  • Offers fast support

Referral Rock

Referral Rock helps businesses grow through direct marketing. With referral programs, businesses can put their marketing efforts on autopilot, making it easy for their customers to share their business with others. Features include one-click access, social sharing, standard share ads, and rewards.

This program makes marketing easy for businesses by scheduling ads, email notifications, and more. Custom branding and integrated controls go a long way in creating a sales funnel.

It helps marketers choose and customize their referral program templates in less than ten minutes. It also offers integration methods and gets referral programs running in minutes.


  • Has a user-friendly interface
  • Automated email messages
  • Call-to-action on one click
  • Great customer support


Extole uses a referral marketing platform to help users reach more customers. Xtol’s out-of-the-box SaaS platform enables businesses to create comprehensive, reliable, and efficient acquisition strategies. They ‘invite friends’, ‘recommend friends’, influencers, referrals, recommendations, friends, and family.

Their platform allows you to plan successful referrals and target them effectively, figure out what to trust, and influence and acquire new customers through social media. Extole runs referral programs like Vistaprint, Petco, and Shutterfly to build more followers than existing customers. An enterprise solution, Extole is ideal for large enterprises with large budgets.


  • Easy to use
  • Fraud Prevention
  • Easy Reporting


Referrals are the easiest and cheapest way to attract good customers. It incentivizes previous customers to recommend your products to their families and friends. So, don’t forget to leverage its benefits. We hope this article has helped you find the best Referral software for your business.

Author BioTanya


Shivani is a content writer at InviteReferrals, which provides referral marketing software that allows businesses to attract new customers from existing customers through referral campaigns.

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  • What is the best referral system?

Referral marketing involves promoting products and services using referrals from existing customers, usually through word of mouth. But what should your delivery process be? Some popular and effective referral programs include PayPal, DropBox, and Airbnb.

  • How do you reward customers for referrals?

You can use some of the tools discussed in this post to automate many tasks associated with rewarding customers for referrals. For example, some apps automatically generate rewards such as coupon codes, account credits, loyalty points, and gift cards. Rewards for referrals include discounts, money/refund, gift cards, etc.

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