Multi-step forms have become increasingly popular among web designers and marketers. They offer a more engaging and personalized user experience and are practical tools for increasing conversion rates. Additionally, multi-step forms allow you to guide users through the form completion process, making it easier to ensure that all required information is collected accurately.

The examples we will showcase in this article demonstrate how you can use multi-step forms effectively to improve user experience and increase conversion rates, making them valuable tools for businesses and organizations of all types.

Top 5 Examples of Multi-Step Forms from Leading Brands


Airbnb is an online platform for booking unique accommodations around the world. Their multi-step form is an excellent illustration of how to make the user experience seamless and pleasurable. The form has numerous easily navigable and indicated steps. Also, users have the option to save their work and come back to the form at a later time, making it a convenient and user-friendly process.


Slack is a popular messaging platform used by businesses and teams worldwide. Their multi-step form for creating a new account is a great example of how to complete a simple yet effective form. Each of the three steps focuses on a different account creation procedure element. It assures that it is carried out correctly and doesn’t overload the user with much information at once.

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HubSpot is a software company that provides tools for inbound marketing, sales, and customer service. A nice illustration of how to include progressive profiling in a form is their multi-step free account creation form. Progressive profiling allows you to gather more information about a user over time without asking for too much information upfront. The form starts with basic information, such as a customer’s name and email address, and gradually asks for more detailed information as the user interacts with the platform.


Trello is a popular project management tool used by individuals and teams worldwide. Their multi-step form for creating a new board is a great example of how to incorporate contextual help into a form. Contextual assistance gives consumers pertinent information or direction based on the step they are currently on. It helps to eliminate confusion and ensures that the user completes each step accurately.

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Canva is an online graphic design tool that both people and companies use to produce graphics with a professional appearance. Their multi-step form for developing a new design serves as an excellent illustration of how to include visual components in a form. Users can better comprehend the goal of each stage thanks to the visual depiction of the design in each phase.

The Main Advantages of Multi-Step Forms

  1. Improved user experience. Multi-step forms provide a better user experience by breaking down complex forms into smaller, more manageable steps. It makes it easier for users to complete the form, reduces frustration, and increases user satisfaction.
  2. Higher conversion rates. Multi-step forms help to increase conversion rates by making the form completion process more accessible and less intimidating. Multi-step forms maintain user engagement and focus while taking users through the form step by step.
  3. More accurate data collection. By breaking down a long form into smaller steps, multi-step forms help to ensure users provide accurate and complete information. The users are less likely to miss required fields or make errors when filling out smaller, more focused forms.
  4. Better data organization and segmentation. Such forms are an excellent way to organize and segment data more effectively, making it easier to analyze and use for marketing and other purposes. Each step of the form can focus on a specific topic or set of questions, allowing you to collect more targeted and relevant data.
  5. Enhanced personalization. You can use multi-step forms to collect more detailed information about users, which aids in personalizing the user experience. For example, you can use the data collected in the form to recommend products or services based on the user’s preferences or to personalize marketing messages.


Multi-step forms are a great way to improve the user experience and increase conversion rates. By breaking down a form into smaller, more manageable steps, you can create a more engaging and personalized user experience. The examples discussed in this article provide great inspiration for creating your multi-step form, so be sure to take note of the design elements and user experience they provide.