It’s no secret that having a strong online presence for your brand is crucial when it comes to maximizing your revenue. But, having the best website in your industry won’t mean much if you aren’t able to bring traffic to it.
Fortunately, it’s not as difficult as it may seem to make use of search engine optimization to get your site in front of the right users.
Not sure where to start? Don’t worry, we’ve got you covered.
Let’s take a look at everything you need to know about the SEO checklist you need to keep in mind.
1. Research Relevant Keywords
Before you move forward, it’s imperative that you research your brand’s keywords so that you can develop content that your audience is looking for. Luckily, Google’s free Keyword Planner tool allows you to do so with ease.
You can also type a keyword in Google’s search bar and then analyze what terms it suggests for you. Any relevant ones are worth capitalizing on since Google itself has conveyed that people are looking for them.
2. Format Your Content Correctly
Your content’s format plays a large role in how Google determines its ranking. This means that you should use your target keyword within the first 150 words of your content, make use of H1, H2, and H3 headers to break up the text, etc.
While it may not seem like a big deal on its own, this will allow your content to rank that much higher and give you the best chance of reaching Google’s first results page.
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3. Don’t Neglect Images
Similarly, it’s also essential for you to optimize your images to help boost your site’s SEO value. Although your site’s users can’t see your images’ alt tags, Google can— meaning that you need to take them into consideration.
So, you should use your target keyword in both the file name and the alternate text of the image to get the most benefit.
4. Mobile Formatting
Unfortunately, having a website that loads slowly or isn’t formatted correctly on mobile devices could result in you driving a significant amount of traffic away from your content. In most cases, you’re able to drastically reduce these issues by making a few simple changes.
By limiting the number of images that you use on your mobile site, you can easily cut down on loading times. Additionally, you should also ensure that users can navigate your site seamlessly (touch functionality is intuitive, icons aren’t too small or too large, etc.).
The more details that you focus on, the more traffic you’ll be able to retain (which Google sees as a highly positive attribute).
Creating a Foolproof SEO Checklist Can Seem Difficult
But it doesn’t have to be.
With the above information about making an SEO checklist in mind, you’ll be well on your way toward ensuring that your site generates as much relevant traffic as possible.
Want to learn more tips that can help you out in the future? Be sure to check out what the rest of our blog has to offer.