Blogging in 2020 has become more challenging than ever. It’s harder to attract visitors to your website, and it’s even harder to convince them to stay for a while and read a couple of your pieces. There are two main reasons for this:
- The more you blog, the harder it is to find new ideas to write about. The issue with this is that you have to keep your blog updated and post regularly, even if you have been writing in a narrow niche for years.
- The competition is stronger than ever, and it will just continue to grow. There are over 6 million blog posts written and published every day, which means that finding your post can sometimes be a real needle in a haystack.
To tackle these two problems, you have to find fresh content ideas that you’ve never written about before, but at the same time, they have to be competitive enough so that people will actually search for them. In this guide, we’re bringing you ideas for blog posts that are guaranteed to bring massive traffic to your website:
1. Interviews
People love reading interviews, which is why they have been around from the very beginnings of journalism and magazines. The format has something that’s incredibly appealing: a conversation with a person formatted in the model of interesting and provoking questions. If you’re like most bloggers, you have probably done very little to no interviews. Well, it’s time for something new!
Show your readers another dimension of your writing and perspective by publishing a conversation with an individual you consider worth featuring on your website. It doesn’t have to be a celebrity, influencer, or even a public person of any type, but someone who has something valuable to say about the topic.
Writing interview questions, structuring them, and later transferring them into written form can be challenging for first-timers. So, make sure to read up on some of the most important journalism tips on how to conduct and write an interview.
2. How-Tos
Blog posts that start with “How To” are an SEO gold mine. This type of headline, structure, and subheadings will give your content the best chance to get found by searchers. In other words, how-tos are a great source of organic traffic.
If you’re having trouble formulating your post and you’re not sure whether your niche has a “how-to” topic hiding in there somewhere, try using a keyword research tool to help you discover what you can write about. Also, you can just imagine yourself in the searcher’s shoes: what would you want to learn how to do from you? What skills or instructions can you share?
When it comes to attracting search engine traffic, you have to find the perfect balance between a high search volume and competition. If you get it just right and find a sought-after how-to phrase that doesn’t already have a lot of competition – you’re in for massive traffic growth.
3. Expert Posts
If you want to establish your blog as a thought-leadership hub in your industry or niche, it’s a great idea to bring in some experts who will write high-authority content for your website. You can even do it in the form of an interview (which we have previously mentioned), or use some of these services:
#1. TopEssayWriting and Studyker– professional essay writing services in any field can give you a boost in credibility and many backlinks. Academic sources and experts are highly appreciated, so they can be a great addition to your blog.
#2. ClassyEssay and WriteScout– these academic writing platforms are the best and easiest way to find a world-class expert who can write a piece for your blog.
#3. Freelancer or Upwork – you can use these platforms for independent professionals to find experts in specific fields. Then, you can hire them on a one-off basis in a project or a contest.
#4. Grammarly or ProWritingAid – make sure you check each of your posts before you publish and do it multiple times. To establish yourself as an expert in your field, the content has to be top-notch, which applies to grammar and spelling too.
#5. Social Warfare – make sure your interview gets the maximum traction on social media by using this powerful WordPress plugin.
4. Listicles
As you might have noticed already, this article is a listicle. Basically, it means that you create a numerical list of items that explain the topic. This type of writing has a great success among readers because it’s easily digestible, appealing to the human eye and mind, and makes for awesome, catchy headlines.
Structuring your blog post as a list will also make it easier for you to write it. Let the number points guide the way into the flow of the article and prioritization of information that you want to achieve. And remember, every topic can be presented in the form of a listicle! Just look at some of the examples on famous websites, blogs and portals: listicles are still relevant and very trendy in the web content industries.
5. Reviews
A lot of internet users are searching for experiences of other people when they’re deciding on which movie to watch, which clothes to buy, where to work, and basically everything else. This also coincides with the maxim to “write what you know” – you just take a product or service and tell the world what you think of it.
There are really no limits when it comes to what you can rate or review – it can be anything from a recipe to a movie theatre in your neighborhood. Just make sure that the review is relevant to the overarching theme of your blog.
6. Personal Experience
If you’re looking to build deep, human connections to your audience, you will have a hard time doing so without actually sharing some of the details about you and your life. That’s why it’s best to write stories about personal experience (whichever the topic of the post may be) because it’s authentic and completely unique.
If your industry or niche is not really a terrain for personal stories, it doesn’t have to be the basis of the conversation. You can subtly include some details about your life, personality, hobbies, etc. People will always feel more engaged with content that has a human touch.
7. Tips, Advice, Hacks
Just like how-tos and reviews, there are certain types of blog posts that are simply clickable, and “hacks” are definitely one of them. Unlike how-tos, you don’t have to refer to or write about complicated processes and activities. Rather, tips work best when applied to something we do every day, or something that we don’t even think about.
All over the internet, you can find “hacks” articles that deal with productivity, saving money, starting a business and much more. Find a way this type of a blog post can be incorporated in your content strategy and enjoy a huge influx of visitors!
8. Stats Posts
The internet is a wonderful place, but since we live in a post-truth era, there has never been a higher demand for cold, hard facts, and reliable statistics. You can provide that for your readers and bring forth objective numbers, instead of personal opinions and speculation.
You can even organize your own survey and present the results to your readers afterward. However, it’s likely that you can do it successfully only if you already have a large audience base. If you don’t, you can use Chrome extensions to help you boost your search engine rankings and make your blog posts visible to users.
9. Interaction with Readers
Blogs have come a long way from monologues and one-way communication. In recent years, it’s expected that even the biggest blog owners directly interact with their readers (in the comment section or on social media).
A great idea for a blog post that’s likely to get you a lot of traffic is a post where you answer to your readers’ comments or questions. While reading, visitors will get a sense of the community you have built around your website, as well as have fun with your interaction with your audience!
Conclusion
If you feel like you’ve run out of ideas for your blog, you just need a new format and a fresh perspective is guaranteed to come! Use some of the blog posts ideas that we have outlined here and you’ll surely see a spike in your website traffic.
Some of these structures are social media-friendly, while others are more suited for SEO. Regardless of which channel they come through, each visitor is valuable and they have the potential to become part of your loyal audience. Track the behaviour of your visitors after they find your blog post to find out more about their preferences.
Marques Coleman is a blog writer at Essay Assistant and specializes in marketing and copywriting. Moreover, he is an avid traveler and always tries to learn something new.
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