One of the best ways to start a life milestone is by owning something priceless and elegant, and one of which is a luxury watch. If you are one of these people who wants to celebrate an achievement by buying a luxury timepiece, then you are on the right track. It’s the perfect accessory to give yourself after reaching your goals. But with the long list of brands in the market, it’s important to make sure you pick the right choice.

As a new watch enthusiast, it’s necessary to go beyond the popular names in the industry. Apart from Rolex, Bvlgari, Chopard, and Grand Seiko, there are more brand names that you need to familiarize yourself with. In this article, we will list some of the best luxury watch brands in the world to guide you in picking the best model for you.

Best luxury watch brands to consider

Before you feel overwhelmed, let us give you a highlight of some of the best luxury watch brands that you should consider. Let’s take a look at each of them.


If you are the type of person who wants a watch that has a rich history, Panerai watches are the best for you. It is one of the most luxurious timepieces in the world. This brand is the product of expert Italian watchmakers in the 1860s and has been associated with the Italian Navy since World War II. Their watches are designed with the best-engineered mechanism with a fusion of traditional craftsmanship and modern technological advancements.


One of the best watches produced by Swiss manufacturers, IWC or International Watch Company is known for its high-end features. This company has a collection of world-class luxury watches equipped with the best watchmaking techniques and creative artistry. If you are looking for a watch to use on your travels, this brand is the best for you. IWC is known as the watch for pilots and frequent flyers.


Hamilton is one of the most eclectic and unique luxury watches in the world. Founded in 1892, this brand is known for its classic American designs paired with the pristine engineering of Swiss watchmaking. Furthermore, this watch collection is built with the most prominent chronometer in the USA. If you are looking for an attractive and functional watch, this is the brand for you.


Another Swiss masterpiece, Hublot is known as of the most recognizable luxury sports watches today. Apart from its undoubted high-quality mechanism, this watch has embraced the perfect fusion of old and new creativity in watch design. It has a bold exterior paired with the most intricate materials, which makes this watch brand stand out among the rest.


If a watch company has been around and continuously surviving for more than a century, it is a testament to its quality. Zenith has been in the market for over 148 years and remains to be one of the most treasured luxury watches to date. They carry a variety of collections which range from classic dress watches to the most complicated sports watches. If you have a unique taste for the finest timepieces, this is the watch brand for you.


Another one-of-a-kind Swiss watch that you should consider is Longines Watches. Founded in 1832, this century-old watch brand is known for its eccentric designs and high-end watch manufacturing. It boasts some of the most promising features, such as subdials, chronometers, and date windows. The company believes in producing watches that are backed with the traditional and modern elegance that Longines has carried throughout the years. This mantra can be seen in the many high-quality models they have released since the company opened its doors.


One of the oldest and most expensive watches in the world is Blancpain. They are known for their limited-edition models, which makes owning a piece an exclusive experience. Since 1735, this brand has been committed, and executed, their belief of prioritizing accuracy and quality. Each model is uniquely designed with sophisticated aesthetics and a reliable mechanism.

Franck Muller

They don’t call themselves “Master of Complications” for nothing. Franck Muller is known for its ultra-complicated watch designs starting from its creatively designed dials. Its exterior is built using premium materials and pair with the most eye-catching aesthetics. But apart from its physical allure, Franck Muller watches are also considered as one of the best Swiss-engineered watches in the world because of their innovative manufacturing.

Start shopping for luxury watches today!

It is time to choose the best luxury watch brand for you! If you need some inspiration in picking the best model of your first luxury timepiece, you can always check out They have a wide list of selection of the best brands in the market today. You can review various models and their features before you make a pick. Visit their website today to know more!