Last Updated on October 24, 2018
Video marketing seems to be the best frontier for anyone who wants to capture the imaginations of potential clients the world over. There are many reasons why this is so and one of them is that people are more captivated by what they see more than what they read.
As a matter of fact, the culture of reading isn’t that great in our days and videos to offer clear demonstrations on how products work or how to handle different problems related to products one has. It is, however, worth noting that not every video marketing campaign will succeed especially if not properly planned and executed.
Marketing requires strategizing and this is not in any way different when it comes to video blogging. Below are 7 power video marketing tips to implement as you approach your campaign:
1. Create the right impression right from the beginning
As is the case with text marketing, you will need to make the right first impression when it comes to video marketing. Your introduction will determine whether your audience will spend their time watching up to the last minute or they’ll abandon the video after watching for a few seconds.
You will need to come up with content that will grab their attention right from the beginning and this has to do with multiple approaches including the quality of visuals, sound, and content. Use the right background, use the right words right from the beginning and come out as a confident blogger. Otherwise, no one has time to dig through a dull channel.
2. Meet your audience’s need rather than being too salesy
Many bloggers and vloggers make a mistake of making their content more about sales than meeting the audience’s needs. Your audience will spot this right early and if a video is not about giving them the answers, be sure they will walk away very fast.
As such, you should research on the niche you want to cover and offer real solutions to the audience. An audience that is well informed will have no problem converting into buying clients and referring others to your channel or coming back for more. Plan your content and articulate your issues with accuracy. Don’t beat around the bush.
3. Make it short and sweet
Don’t bore your audience with a marketing video that’s the length of a movie series. Trust me, no one has time to go through a marketing video that is too long. Your video should be short but to the point, providing the necessary answers with accuracy and confidently.
Don’t give your audience some monster stories but instead stick to the point but in a sweet way. One of the best ways to do this is to arouse the audience’s curiosity using teasers and asking an interesting question. This will have them hooked and ready to follow more.
4. Don’t be boring
You can do marketing without boring your audience to death. Don’t put a face or a tone that simply pushes away your audience. Let your audience feel they are enlightened even as they get informed. It’s good to strike a balance between being serious and humorous and make sure you reach your audience properly.
5. Let your videos be clear and colorful
Your video blogging could end even before it starts especially if you upload unprofessional videos that have no clarity and poor sound. Imagine coming across a video that is blurry and has a sound that comes across like screams in a horror movie? How much of your time can you invest in watching such? Always put yourself in your audience’s shoes and create videos that are well balanced in lighting, color, and sound.
6. Invest in the right equipment
You need to upload crystal clear videos and this can only happen if you have the right equipment. You do not have to spend thousands of dollars on the equipment for you to get quality results. You can get the best vlogging cameras under 100 on different platforms and combine these with others like an external microphone and a tripod. Consider your equipment as an investment and get the best without breaking the bank.
7. Optimize your marketing videos
Once you have created and edited your videos, the next step is to make sure they are visible to the searching audience across the world. Remember there is competition and only the marketer who puts the best foot forward will win.
As such, optimize your videos for search by using titles, keywords, and descriptions that are relevant. You should also post your videos in every platform available as a way of increasing their presence online. Make sure to learn this technique in order to give it a killer punch.
It is important to also research your competition and see how they are doing things so as to do them better. Also, understand your audience and give them valuable information that will make them your regular or diehard followers.