Buying links is a terrible idea. The search engines are aware that people buy links and are monitoring the sites that sell them. The search engines are unable to shut down the websites that sell links, but that does not stop them from punishing the websites that buy them. That is why you need to find another way of getting links for your website.
You do not Know Where your Purchased Links have Come from
There is a very high probability that the links you buy have come from Black-Hat SEO. They may involve links that have been spammed onto comment sections, or links from link farms, or links that were issued from websites that are nothing more than a directory of meaningless links. It may take a couple of months for the search engines to figure out that you have purchased your links, so to start with, your website will probably be ranked higher. This is what the link sellers hope for, so that you pay them. Then, after a couple of months your website is punished and the link selling company is nowhere to be found.
- Get your Links from Guest Blogging
This is simple enough. All you have to do is find a blog and pre-arrange to upload a post onto their site. Send them a proposal, including details on what you wish to write about, and if they accept, you can start writing your post. Make sure the post is related to the blog and relevant for your website and then install a link from the post to your website.
- You can Start your Own Blog
If you would like a constant stream of links, then why not set you your own blog? You can write posts about a number of things that are related to your website, and then link to your website. You will have full control over the blog, so you do not need to worry about your links being broken in the long-term. And, you can write as many posts as you like, as frequently as you like, which means you can create a high number of links if you wish.
- You can Upload Articles to Article Sites
This is still one of the best ways of getting links for your website. You simply write a bunch of articles and then submit them to an article site. You link from the article site and it will improve the search engine optimization of your website. The best thing is that you can write articles that are related to your website, which will ensure your links remain relevant (and therefore more effective).
- You can Add Comments to Comment Sections
This has become an increasingly difficult way of getting links. First you have to find a bunch of blogs that are related (in some way) to your website. You then need to find the ones that do not have the “no-follow” tag on their comment sections. The ones that have the “no-follow” tag will not allow the search engine to index your link. So, you will receive no SEO benefit from it. You need to find ones that do not have the “no-follow” tag, and then you need to find a way of inserting a link without it being deleted.
Sometimes, if you write a long and well thought out comment, then the blog owner may not delete your link. Or, you could try writing a comment and then using the link as a way of proving what you are saying (a little bit like referencing on an essay).
Forums are Hard to Get Links from
There are fewer and fewer forums online these days, and the ones that still exist are highly administered. You need to find a forum that both allows links to be installed, and that will allow the links to be indexed by the search engines.
- You can Link from Other Websites
If you have more than one website, then you should really link them both up. They can both enjoy a bit of an SEO benefit from each other with the links that you install. There is also the added benefit that you do not have to worry about the links breaking, because you are the one that controls them.
Image Credit : Search Engine Land
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