Last Updated on December 8, 2020
If you want to know how to create a blog that can rank high on search engines, you need to understand SEO first. Now, what is SEO?
Search Engine Optimization or SEO refers to strategies that can help rank websites high on search engines. With SEO comes the importance of keywords. These are the words that you use to identify your web pages and get ranked on search engines.
Using keywords will help web spiders or search engine crawlers index your website easily, and this helps them understand what content you have and in what kind of searches should your site show up in search results.
An essential thing about keywords is that they should be relevant to your niche or topic. When a web spider comes across a keyword related to your topic, it should be able to quickly identify your site. So, whenever a person types in a matching keyword on search engines, the results will include your website.
Knowing which keywords to use and how to position them on your site can help improve your rankings and visibility on search engine results. The following tips can help you improve in this regard.
If you want to optimize your blogs, you have to understand how to write informative and relevant content in a way that is readable for both people and search engine crawlers. Many internet marketers don’t know how to properly and effectively write articles because they think it’s too complicated. However, it’s easier than you think.
First of all, start by writing articles about topics that you know about. Once you have a few articles in your portfolio, submit them to article directories or publish them yourself. This will take time, but in the end, it could pay off.
When people read your articles, they’re more likely to click your links and visit your website. When you are choosing a topic for your blog, you can use competitor analysis tools to check which blogs or topics are popular among a certain group so you will have an idea of what to write as well.
One way to optimize your blogs is to make sure the articles you write are informative, relevant, and keyword-rich. But don’t use too many keywords, just use enough of them to make sure your articles show up in search results pages. Keywords are essential because these are how search engines “know” what you are talking about and why they should show it to users who are looking for that same word.
If you have to, you can improve the keyword density of your page to increase the chances of ranking better on search engines. This means that you need to include keywords in your titles, subheadings, paragraphs, and headers too. With such, you can make a blog that can rank well in search engine results.
2. Use Headings
Many webmasters struggle with the use of headings in a blog to rank high in search engines. There are many ways that you can use headings to help boost your blog’s rankings and make your site easier for visitors to find.
One of the simplest things you can do is add a small description tag or keyword in your blog title. This will work well if your website has a lot of content that is interesting. Google and other search engines like to see keywords in your headings, so make it a point to use these keywords on the title of your posts.
When adding headings to your blog, make sure that they are related to the blog post or topic itself. For example, don’t put a heading in an article about digital marketing when your blog content talks about trading Bitcoins. Search engine crawlers wouldn’t like that.
Also, just have at least one heading for each article and make sure to keep them short and on point. Search engines hate long headings, and it generally affects the readability of your blog. Once you understand this, you can easily come up with proper headings for your blogs or content.
Your title should give people an idea of what your article is about without over-complicating it. The first paragraphs of the article should provide people with a good idea of what you have written so they can decide to stick to your page early on. Search engines also record your bounce rates. This is the amount of time that people click on the back button after reaching your site. Having a high bounce rate will tell search engines that your post is irrelevant to the certain keyword that was typed in. You would not like that, won’t you?
3. Use Featured Snippets
Featured snippets are designed to help the website owner increase their search engine ranking and attract more web traffic. This is especially true with bloggers who are making money through blogging. As to how much do bloggers make will largely depend on the traffic they get. That’s why they need to create an eye-catching snippet to attract more potential readers who will click on their blog.
Google’s algorithm looks at keywords that were searched and how they were frequently used within the past six months. The goal of a featured snippet is to get the target keyword in the minds of internet users and have them visit the site through the links provided in the featured snippet.
For example, if someone is looking for information regarding a particular topic on your site and your web content includes a featured snippet, they can already see what’s there. If they find the featured snippet relevant and impressive, they would most likely click and visit your site.
4. Put Alt Text In Your Images
Using alt text for your site images can also help improve your search engine rankings. That’s because Google’s crawlers cannot exactly see a visual image like what we see with our human eye. To understand what the image is all about, Google needs textual cues and alt texts do that for them.
In other words, you have to provide an alt text for the images you use on your site, and this alt text should be relevant or would at least describe briefly what the image is all about. That is the only way for Google to understand what kind of image you have attached to your site or blog.
Needless to say, you have to pick the right image too. Your image must be impressive and relevant to your topic. Or else, visitors will be skeptical and leave your page. Placing relevant images is for your actual readers. Your alt text would be for the search engine. Alt texts also help readers understand what the images are all about, especially if their internet connection is slow and the images can’t load fast enough.
The relevance of your content and images helps your blog rank better. That’s partly due to the fact that relevant topics are being read by users who searched for them. For search engines, this is an indicator that your blog is useful and high-quality.
5. Build Links
Link popularity is what Google uses to rank different blogs in their search results. To get ranked high, you have to create many backlinks that point to your website. To get the best rank possible, you should try to make links from other well-established blogs in your niche, and this must be relevant to the topic you want to link to. The best way to get these backlinks is to create posts and leave links on blogs that link back to your blog post.
There are several types of backlinks that you can use on your blog. The first is called the reciprocal link, which means you get a free link whenever someone else comments on your blog or post links to your website.
The second type of link is the inbound link, a link pointing to your website from another website. Finally, the last kind of link is called the outbound link, which pertains to a link from your website to another. These links are seen as “votes” by search engines. The more backlinks and engagement your post has, the more it means that your site is useful and relevant among internet users.
What’s the point of a well-designed blog when no one is reading it? Writing a blog may seem easy, especially if you are a natural writer. However, you must remember that a lot of people are also blogging and posting content online. To get viewers, you have to compete for attention and visibility!
That’s why you need to optimize your blog by using keywords that are relevant to your topic. It’s not enough to write for people, you also have to know how to write for search engines too! When making a blog, you must think of all the parts that can directly affect your ranking. This includes images and their alt text, subheadings, and titles. It may seem like a lot of work, but once you get the hang of it, you will find the process easier!