Most American-based businesses spend 8 percent of their total gross revenue on marketing each year. Getting the word out about the products and services your business provides is essential when trying to create a competitive edge. Neglecting to create an online presence for your business will usually result in the inability to grow your customer base.
The biggest mistake most business owners make when it comes to their marketing strategy is failing to embrace the latest trends. For most people, the thought of changing up their existing approach to marketing seems overwhelming and dangerous. Learning about and embracing new digital marketing topics is a vital part of keeping your business relevant.
The last thing you want is for your business to be viewed as outdated by consumers. This is why embracing the latest trends in the world of marketing is so important.
Read below to find out more about the marketing methods in need to be using in 2019.
1. Content Is Still King
The modern consumer loves to be informed and entertained. One of the best ways to provide useful information is with a well-written blog. For the most part, content is still one of the most important things a business needs to thrive in the digital age of marketing.
The main thing you need to do when trying to kick your content marketing efforts into overdrive is to create a blog on your business website. Not only will new content attract consumers, but it will also put search engines like Google on notice that you are publishing new blogs.
Once you have new blogs on your website, you should work on promoting them. The best way to do this is by posting links to the content on your social media pages. These links should feature a short snippet about what subjects are covered in the blog.
2. Artificial Intelligence Is One of the Most Intriguing Digital Marketing Topics
Most people think about robots taking over the world when they hear the phrase artificial intelligence. In reality, this type of intelligence has been used for a number of years by business owners looking to gain a competitive edge.
With the power of artificial intelligence, business owners are able to find out more about their consumers and their behavioral traits. Having information about what type of content your audience responds to can help you iron out an effective digital marketing strategy with ease.
There are tons of artificial intelligence tools on the market designed to help business owners provide consumers with a personalized experience. Getting personal with your audience can help you garner higher quality sales leads over time.
3. Don’t Forget about Paid Search Campaigns
The biggest mistake you can make as a business owner is letting your need to save money cloud your judgment. While there are a number of free ways to drive traffic to your website, they aren’t always that effective. For years, business owners have been using pay-per-click to increase website traffic and generate quality sales leads.
One of the biggest benefits of using paid search is the ability it gives you to target consumers. You will be able to target users based on things like geographic location and search history. With this targeting, you can put your ads in front of people who are actually interested in the products or services you have to offer.
If you are unsure about how to plan and execute these paid search campaigns, hiring professionals to assist you is a good idea. By taking the time to look over PPC agency reviews, you can make the right hire with ease.
4. Chatbots Make Socializing with Consumers Easy
Having an appealing and functional website is the cornerstone of a successful digital marketing strategy. Finding ways to make your website more modern and useful should be one of the main concerns you have. If you are looking for a way to make communicating with consumers easier, then using chatbot software is essential.
This artificial intelligence fused technology can provide consumers with information about your company and what you offer at any time of the day or night. Many business owners use this chat software to move curious consumers further down their sales funnel.
The only way to have success with this type of software is by anticipating the needs of your audience. Programming the chatbot with answers to the most commonly asked questions can help it provide consumers with the information they seek. Over time, this software will learn more about your core audience and use this information to optimize the services it provides.
5. Take Advantage of Email and Marketing Automation
Most business owners have very little free time. Using up all of your workdays to perform mundane marketing tasks is not a good idea. This is why using the power of email and marketing automation software is vital.
With these programs, you can send out messages to consumers without having to lift a finger. The biggest benefit that comes with this automated software is the ability it provides you to customize the messages. Opening an email to a consumer that features their name might seem like a small thing to you, but it may be just what a person needs to see to make a decision to use your company.
Before you invest in this automated software, you need to do your homework. Finding software that is both effective and easy to use should be your main goal.
Reach out for Professional Help
Now that you know about trending digital marketing topics, you need to take action. Hiring a marketing agency to help you modernize your website and the content on it is important.
Looking for more digital marketing related content? If so, be sure to check out our blog on how long it takes to rank on Google.