In recent years, SEO has increasingly become one of the most sought-after marketing strategies.
SEO (search engine optimization) is the process of boosting your website to help it rank higher in search results when users search for specific keywords. It’s a tool to help potential clients find your site easily.
When optimizing your website, it’s important that you track keyword rankings. You can utilize a keyword tracking tool to help you observe your site’s ranking and identify the interests and needs of your audience to increase traffic.
Read the following list to better understand some of the benefits that might arise from keyword tracking.
1. Assists In Identifying The Best Techniques For Your Brand
A common mistake you can commit while optimizing your site is to believe everything you read online without finding out about its efficiency. For instance, you might think that the best method to improve site traffic is writing long content, acquiring more backlinks, or using LSI keywords when posting your content.
You’ll end up spending lots of time trying to incorporate these techniques, yet you’re not even sure if they’ll work or if they’re the correct technique for your site.
The best way to optimize your site is to develop your own SEO techniques. Of course, it’s important to learn about what others are using to optimize their site. But before incorporating those techniques into your strategy, it’s crucial that you test them first.
You can use keyword tracking to evaluate whether the techniques are delivering the outcome that you want. For instance, if you try a specific technique and the visitor traffic increases, that might be the right way to optimize your site.
2. Help Boost Your Sales
When you’re using proper SEO techniques, you can identify pages and posts that attract the most potential conversions to your site.
While it’s exciting to watch your traffic increase, increased traffic isn’t working to your advantage if none of these visitors are buying any of your products.
If you can identify which pages are driving the most conversions, you can use that information together with keyword tracking to create openings to generate more conversions with your posts and pages. If you manage to move up even with one position in organic search results, your click-through rate (CTR) might even increase by 30.8%.
So, if you analyze your keyword ranking and discover that the post with the highest conversion isn’t ranking in spot one, try to get that post to a higher rank to increase traffic to a post that you already know has the highest conversion.
3. Makes It Easier To Troubleshoot Traffic Drops
Can you imagine looking at the weekly report and discovering that your traffic suddenly decreased significantly? You must find out what caused the drop and fix it as soon as possible, but where should you start looking?
You may start by analyzing your keyword ranking. For instance, consider the following:
- Did the post with the highest traffic drop from the first position to a lower page? If it did, that might be the cause of the decrease. Discovering the cause early is crucial to recover the lost rankings.
- Did rankings drop for several keywords and pages? If that’s the case, you should check for current algorithm updates. Keyword tracking will help you look for any similar features between those posts and see if they have anything in common that might be getting penalized by the recent algorithm update.
4. Helps To Discover CTR Issues
Finding out where your pages line up for given keywords makes it easier for you to recognize problems with your CTRs that might be affecting your traffic.
According to a study conducted by Backlinko, the result of securing the first position in Google has a standard CTR of 31.7%. Another survey from Ahrefs suggested that featured snippets have an average CTR of 8.6%.
Knowing if your pages rank in either the first position for a given keyword or featured snippet is crucial when comparing your CTR with those standards to determine if your CTR is either standard, above, or below average.
If your CTR is below average, this may mean that your meta description is not captivating enough to motivate customers to click on your post. In the case of a featured snippet, it may imply that your snippet answers all of the customers’ questions, so it won’t be necessary for individuals to learn more about your page.
There are many site optimization methods available, and it’s vital that you choose one that’ll improve the site rankings. Conduct extensive research to avoid wasting time incorporating every available technique just to see if it’s the right approach for you.